Public Workshops

Live Workshops: Minneapolis (Maple Grove) July 17-18, 2023

How to Successfully Lobby State Legislatures (8 hours)
How to Successfully Lobby State Regulatory Agencies (4 hours)
Client-Lobbyist Reciprocal Job Performance Evaluations (4 hours)
(CA, MN, ND, and WI CLE Accredited)

I am deeply grateful to Bob Guyer and The Lobby School for sharpening my advocacy skills through the Campaign Method course and its accompanying books. Undoubtedly, the skills I acquired at The Lobby School have contributed to my success in the industry.”

Jaz Tunnell, MBA, MPA Director, State Government Affairs, Corning Incorporated (Charlotte)

The Lobby School presents a formal systematic training curriculum by lecture, textbooks, and experienced instructor and university lecturer. Perfect for lobbyists with 0-4 years experience and veterans with skill gaps inherent to on-the-job ad hoc training and a limited number of personal experiences.

"Bob Guyer’s course contributed substantially to my lifelong study of advocacy and was the best CLE accredited course that I have taken, bar none, in my 39 years as a government relations consultant."

RON KUEHN, ESQ.

DeWitt Ross & Stevens SC (Madison)

Workshops train participants in select proficiencies derived from the more detailed and extensive Campaign Method for More Effective State Government Affairs. This methodology is used across the United States by hundreds of organizations for effective in-the-field advocacy, legislative and administrative, as required by:

The US Constitution
Universal sales techniques and effective multi-party negotiating
Best practices of campaign and contract lobbyist management

Training consists of three tracks:

Track 1: How to Successfully Lobby State Legislatures
(8 hours: $700) Download the Agenda
Track 1 is the foundation of the Campaign Method’s proven hands-on how-to approach to successful state legislative advocacy. Includes Manual 2, Glossary of Legislative Concepts and Representative Terms, Manual 3, How to Successfully Lobby State Legislatures: Guide to State Legislative Lobbying, 4th edition- Revised, Updated, Expanded, and Manual 4, Winning with Lobbyists, Readers edition, four skills development activities, and 100-page workbook.

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Track 2: How to Successfully Lobby State Regulatory Agencies
(4 hours: $400) Download Agency Agenda
Track 2 focuses on lobbying agency rulemaking because for all practical purposes you don’t have a law until the implementing agency says you have a law. And you don’t know what the law means until the agency tells what it means. Agencies do both via rulemaking. Lobby agency rulemaking to keep your legislative win, get more, or take away an opponent’s victory. Includes Manual 6, Guide to Executive Branch Agency Rulemaking, two skills development activities, and 50-page workbook.

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Track 3: Client-Lobbyist Reciprocal Job Performance and Evaluations (4 hours: $400) Download the agenda
By clearly setting mutual responsibilities and accountabilities, Track 3 helps clients secure more responsive contract lobbying services, improve returns on investments of money and political capital, gain more favorable client-centric advocacy results, and foster a synergistic relationship with their contractor(s). Includes training in using mutual performance evaluation instruments and advice on how to structure an amiable and effective face-to-face client-contractor meeting. Derived from Chapter 20 of Manual 5, Winning with Lobbyists, Professional edition. Includes Manual 5, three skills development activities, and 35-page workbook.

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Class Size, Workbook, Certification, CLEs, Venue, and Discounts

Class Size like a university practicum, in order to focus on student competencies average class is 10 and capped at 20.

Workbook (included, 50-200 pages depending on Track) Digital copies of slides, skills application exercises, and planning checklists.

Lobby School Certificate of Completion (by request) Formal recognition of professional training in advocacy and campaign design and management signed by Robert L. Guyer, Esq.

CLEs (Continuing Legal Education) Over the years 25 states have accredited Lobby School training for CLEs. Accreditation is for a specific duration, generally one year. Minnesota currently accredits.

Venue Hilton Garden Inn Minneapolis/Maple Grove, 6350 Vinewood Lane, Maple Grove, Minnesota 55311 (763) 509-9500

Discounts

Early registration discounts are applied automatically at the shopping cart. Due to scheduling limitations expires June 20.
501(c)(3), IRC organizations (click to confirm your status) receive an additional 10% discount using coupon code: “501(c)(3)IRC”.
Multitrack+ early combined discounts are available clicking buttons below: Tracks 1 and 2 (12 hours, $1,000, $100 discount) Includes Manuals 2, 3, 4, and 6, six skills development activities, and 150-page workbook.

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Tracks 1, 2 and 3 (16 hours, $1,300, $200 discount) Includes Manuals 2, 3, 5, and 6, nine skills development activities, and 185-page workbook.

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Testimonials from Lobby School Participants
Over 20 Years of Training state Lobbyists

Contract Lobbyists

If all of my present, past, and future clients took your training it would make me a more effective lobbyist and make my job 100x’s simpler.

Lawmakers and Staff

“Not only has Bob Guyer written THE BOOK on lobbying at the state level… his seminars are of exceptional value for novices and seasoned government affairs specialists alike. If you are looking for an exceptional ‘one-stop-shop’ for lobbying strategies and tactics, Mr. Guyer’s book is the place to go.”

Lawmakers and Staff

“Bob Guyer is a master lobbyist and a great instructor. His experience is very valuable.”

Government Lobbyists

“Excellent seminar for the novice and the experienced lobbyist… This was an invaluable, enthusiastic, and uplifting learning experience.”

Government Lobbyists

“While I am a lobbying veteran, the workshop and book provided me with a fresh perspective on advocacy. Mr. Guyer’s clear structure and methodology for an effective lobbying campaign added to my own effectiveness with the legislature contributing to me being ranked one of the five best lobbyists in the State of Florida.”

Government Lobbyists

“Your presentation… was very well received and helped make this year’s conference a true success…. Your dedication shines in your work. Please feel free to use the Nevada League of Cities in your list of references.”

Association Executives

“Between the book and the seminar I feel as though I’m better equipped… I would most wholeheartedly recommend this seminar to others.”

Corporate Government Affairs

“Mr. Guyer’s books and seminar have been great tools for PharMerica in developing our corporate, grassroots state lobbying program. I would strongly recommend them both to any corporate or association government affairs program serious about empowering its employees or members to effectively influence state legislatures.”

Corporate Government Affairs

“[The custom seminar] was absolutely fabulous…. I have heard nothing but fabulous comments from our sales team again today on the seminar. I cannot thank you enough.”

Corporate Government Affairs

“There are always more tips and skills to learn about lobbying — [the seminar] was great.”

Attorneys

“This seminar went far beyond the specifics of how to lobby. Your focused lessons and role playing significantly enhanced my approaches to negotiations and consensus building, which will be just as valuable in my law practice.”

Having been in plenty of dogfights in both Richmond, Virginia and Washington, D.C., I can assure you that Bob’s class is one that beginners and seasoned veterans can benefit from. His no-nonsense approach is a very pragmatic view of how to be effective. I highly recommend his class to beginners as well as old warhorses like myself!