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3 lobby school courses over 3 days

May 24: Managing Contract Lobbying (4 hours, NEW)
May 25: How to Successfully Lobby State Legislatures (8 hours, UPDATED)
May 26: How to Successfully Lobby (State) Executive Branch Agency Rulemaking (4 hours, REVISED)

Register a la carte or for three-day package.
Class size limited to 20; Average class size 10.

Lobby School workshops are bootcamp style hands-on, how-to State Government Affairs professional skills development training. You complete each workshop knowing how “to do” and with supplemental resources how to apply your training in the field. Each workshop includes a detailed skills application manual(s) that goes much deeper into a topic than that which can be presented in a single lecture and accompanying workbook. 

Workshop 1: Managing Contract Lobbying (4 hours, NEW: $350)
Managing Contract Lobbying develops sophisticated managers and consumers of contract lobbying services able to accomplish more with their contract lobbyists. Includes three skills development activities and Manual 5, Winning with Lobbyists, Professional edition.

Workshop 2: How to Successfully Lobby State Legislatures (8 hours: $600)

This training is the foundation of the Campaign Method for More Effective State Government Affairs, a methodology used across the United States by hundreds of organizations. Includes four skills development activities and Manual 2, Glossary of Legislative Concepts and Representative Terms, Manual 3, How to Successfully Lobby State Legislatures: Guide to State Legislative Lobbying, 4th edition- Revised, Updated, Expanded, and Manual 4, Winning with Lobbyists, Readers edition.

Workshop 3: How to Successfully Lobby State Regulatory Agencies (4 hours: $300)

Executive agencies make approximately 90 percent of the body of law via the rulemaking process. Agency lobbying is very different from that used in the legislative process. Includes two skills development activities and Manual 6, Guide to Executive Branch Agency Rulemaking.

Package: The Full Campaign Method for More Effective State Government Affairs (16 hours: $1,000)

May 24-26. Includes Manual 2, 3, 5, and 6.


Location and Class Size, Workbook, Certification.

Location and Class Size 3033 Wilson Blvd, Suite 700 Arlington, VA 22201. My average class is 10, I cap class size at 20. This room holds 12. If we get more than 12 registrants, I will get a larger conference room in the area. Like a university science lab or law school practicum, I focus on student competencies. To do this well class size is small.

Workbook (included): Digital copies of slides content, skills application exercises, and planning checklists.

Lobby School Certificate of Completion (by request):  Formal recognition of professional training in advocacy and campaign design and management signed by Robert L. Guyer, Esq.

Having been in plenty of dogfights in both Richmond, Virginia and Washington, D.C., I can assure you that Bob’s class is one that beginners and seasoned veterans can benefit from. His no-nonsense approach is a very pragmatic view of how to be effective. I highly recommend his class to beginners as well as old warhorses like myself!
Richard Cranwell, Jr.
American Healthcare, LLC, Richmond

PARTICIPATING ORGANIZATIONS INCLUDE:

THE CAMPAIGN METHOD FOR MORE EFFECTIVE STATE GOVERNMENT AFFAIRS

Textbook: Winning with Lobbyists, Professional edition (Guyer)

Managing Contract Lobbying
1-5 pm, May 24, 2022 • Arlington, Virginia

“I'm a better lobbyist for the legislature... you're a better lobbyist for your lawmaker.”
James P. Leahy, Esq.
Tobin, Carberry, O'Malley, Riley & Selinger, P.C. (former)
Liberty Square Group (current)

Time Topic
1:00 Overview of Contract Lobbying Services
1:15 Determining Level of Need for Contract Lobbying Services
1:45 Determining Which Contract Lobbyist May Be Right for You
2:00 Finding the Right Contract Lobbyist
2:15 Engaging a Contract Lobbyist
2:30 Negotiating and Managing Fees
3:00 Ethics Laws for Contract Lobbyists and Clients
3:15 Break
3:25 How to Be an Effective Client
3:40 Activity 1: Client Job Performance: Self-Evaluation
4:00 Structuring the Client Evaluation of Contract Lobbyist Job Performance
4:10 How to Evaluate Contract Lobbyist Job Performance
4:20 Activity 2: Contract Lobbyist Job Performance: Client Evaluation
4:50 Conclusion, Q&A, Course Evaluation

Note: Appendices 1-7, Management Documents referred to throughout seminar.

THE CAMPAIGN METHOD FOR MORE EFFECTIVE STATE GOVERNMENT AFFAIRS

How to Successfully Lobby State Legislatures
8:30 am-5 pm, May 25, 2022
Arlington, Virginia

Textbooks: Manual 2, Glossary of Legislative Concepts and Representative Terms (Guyer),
Manual 3, How to Successfully Lobby State Legislatures: Guide to State Legislative Lobbying,
4th edition – Revised, Updated, Expanded (Guyer), Manual 4, Winning with Lobbyists, Readers edition (Guyer)

"No man's life, liberty, or property is safe while the legislature is in session."
Mark Twain

Time Topic
8:30 – 9:55 Introduction: Overview of the Campaign Method
Lobbying: What, Why, Who, Where, and When
Effective Lobbying
Assessing and Increasing Political Strength
9:55 – 10:10 Activity 1: Assessing Your Political Strength
10:10 – 10:35 Building Your Lobbying Organization
Crafting Your Bill and Supporting Materials
10:35 – 10:45 Break
10:45 – 12:15 Legislative Staff
Model: Lobbying Visit Leave-Behind
Legislative Procedure
Committees, Testimony, and Caucuses
Legislative Ethics
Campaign Contributions
Special Interests and Coalitions
12:15 – 12:30 Activity 2: Coalition and Alliance Building
12:30 – 1:00 Lunch
1:00 – 1:45 Negotiating with Special Interests
1:45 – 2:45 Activity 3: Negotiation
2:45 – 2:55 Break
2:55 – 3:40 Motivating Lawmakers
Getting and Keeping Votes
10-minute Constituent Lobbyist Checklist
3:40 – 4:10 Activity 4: “3-minute in the Hallway” Lobbying
4:10 – 4:25 Actions after the Committee of First Reference
4:25 – 4:40 Conclusion, Q&A, Course Evaluation
THE CAMPAIGN METHOD FOR MORE EFFECTIVE STATE GOVERNMENT AFFAIRS
How to Successfully Lobby Executive Branch Agency Rulemaking
8:30 am-12:30 pm, May 26, 2022 • Arlington, Virginia

Textbook: Guide to Executive Branch Agency Rulemaking (Guyer & Micheli)

“The execution of laws is more important than the making of them.”
Thomas Jefferson

Time Topic
8:00 – 9:25 Constitutional and Political Foundations of Agency Rulemaking
Agency Model and Structure
Agency Powers and Actions
9:25 – 9:40 Activity 1: Class Examples of Agency Actions
9:40 – 10:10 Agency Advocacy
10:10 – 10:25 Break
10:25 – 10:45 The Lobbying Visits
10:45 – 11:15 Rule Development and Adoption
11:15 – 11:35 Activity 2: Pre-APA Notice Draft Rule Negotiation
11:35 – 11:45 Responding to Agency Rule
11:45 – noon Conclusion, Q&A, Course Evaluation
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