3 lobby school courses over 3 days
May 24: Managing Contract Lobbying (4 hours, NEW)
May 25: How to Successfully Lobby State Legislatures (8 hours, UPDATED)
May 26: How to Successfully Lobby (State) Executive Branch Agency Rulemaking (4 hours, REVISED)
Register a la carte or for three-day package.
Class size limited to 20; Average class size 10.
Lobby School workshops are bootcamp style hands-on, how-to State Government Affairs professional skills development training. You complete each workshop knowing how “to do” and with supplemental resources how to apply your training in the field. Each workshop includes a detailed skills application manual(s) that goes much deeper into a topic than that which can be presented in a single lecture and accompanying workbook.
Workshop 1: Managing Contract Lobbying (4 hours, NEW: $350)
Managing Contract Lobbying develops sophisticated managers and consumers of contract lobbying services able to accomplish more with their contract lobbyists. Includes three skills development activities and Manual 5, Winning with Lobbyists, Professional edition.
Workshop 2: How to Successfully Lobby State Legislatures (8 hours: $600)
This training is the foundation of the Campaign Method for More Effective State Government Affairs, a methodology used across the United States by hundreds of organizations. Includes four skills development activities and Manual 2, Glossary of Legislative Concepts and Representative Terms, Manual 3, How to Successfully Lobby State Legislatures: Guide to State Legislative Lobbying, 4th edition- Revised, Updated, Expanded, and Manual 4, Winning with Lobbyists, Readers edition.
Workshop 3: How to Successfully Lobby State Regulatory Agencies (4 hours: $300)
Executive agencies make approximately 90 percent of the body of law via the rulemaking process. Agency lobbying is very different from that used in the legislative process. Includes two skills development activities and Manual 6, Guide to Executive Branch Agency Rulemaking.
Package: The Full Campaign Method for More Effective State Government Affairs (16 hours: $1,000)
May 24-26. Includes Manual 2, 3, 5, and 6.
Location and Class Size, Workbook, Certification.
Location and Class Size 3033 Wilson Blvd, Suite 700 Arlington, VA 22201. My average class is 10, I cap class size at 20. This room holds 12. If we get more than 12 registrants, I will get a larger conference room in the area. Like a university science lab or law school practicum, I focus on student competencies. To do this well class size is small.
Workbook (included): Digital copies of slides content, skills application exercises, and planning checklists.
Lobby School Certificate of Completion (by request): Formal recognition of professional training in advocacy and campaign design and management signed by Robert L. Guyer, Esq.
Complete Set of Agendas: Click to inspect agendas for each of the three workshops.
PARTICIPATING ORGANIZATIONS INCLUDE:
- Public and private sector unions
- Principal, President/CEO
- Law and lobbying firms
- Federal, state, and local regulatory agencies
- Cities and municipalities
- Construction
- Education: K-12, colleges and universities
- Chambers of Commerce
- Association management companies
- Financial services
- Religious and civic organizations
- Food: production and mechandizing
- Electric, water, and gas utilities
- Assistant to the Executive Director/President
- Membership Services Coordinator
- Agriculture
- Aerospace
- Health care
- Chemicals
- Information
- Manufacturing
- Mining
- Telecommunications
- Government Affairs
- Regulatory Affairs
- Executive Director
- Business Manager
- Attorney at Law
- Legislative Relations
- Legislative Counsel
- Public Affairs
- Lobbyist
- Defense
- Think tanks
- Energy
- Government Relations
- City Manager
- Certified Meeting Planner
- Legislative Committee Chair
- Legislative Liaison
- Associate
- General Manager
- Political Director
- Staff Lobbyist
Textbook: Winning with Lobbyists, Professional edition (Guyer)
1-5 pm, May 24, 2022 • Arlington, Virginia
“I'm a better lobbyist for the legislature...
you're a better lobbyist for your lawmaker.”
James P. Leahy, Esq.
Tobin, Carberry, O'Malley, Riley & Selinger, P.C. (former)
Liberty Square Group (current)
| Time | Topic | |
|---|---|---|
| 1:00 | Overview of Contract Lobbying Services | |
| 1:15 | Determining Level of Need for Contract Lobbying Services | |
| 1:45 | Determining Which Contract Lobbyist May Be Right for You | |
| 2:00 | Finding the Right Contract Lobbyist | |
| 2:15 | Engaging a Contract Lobbyist | |
| 2:30 | Negotiating and Managing Fees | |
| 3:00 | Ethics Laws for Contract Lobbyists and Clients | |
| 3:15 | Break | |
| 3:25 | How to Be an Effective Client | |
| 3:40 | Activity 1: Client Job Performance: Self-Evaluation | |
| 4:00 | Structuring the Client Evaluation of Contract Lobbyist Job Performance | |
| 4:10 | How to Evaluate Contract Lobbyist Job Performance | |
| 4:20 | Activity 2: Contract Lobbyist Job Performance: Client Evaluation | |
| 4:50 | Conclusion, Q&A, Course Evaluation | |
Note: Appendices 1-7, Management Documents referred to throughout seminar.
How to Successfully Lobby State Legislatures
8:30 am-5 pm, May 25, 2022 • Arlington, Virginia
Textbooks: Manual 2, Glossary of Legislative Concepts and Representative Terms (Guyer),
Manual 3, How
to Successfully Lobby State Legislatures: Guide to State Legislative Lobbying,
4th
edition – Revised, Updated, Expanded (Guyer),
Manual 4, Winning with Lobbyists, Readers edition (Guyer)
"No man's life, liberty, or property is safe while the legislature is in session." Mark Twain
| Time | Topic | |
|---|---|---|
| 8:30 – 9:55 | Introduction: Overview of the Campaign Method | |
| Lobbying: What, Why, Who, Where, and When | ||
| Effective Lobbying | ||
| Assessing and Increasing Political Strength | ||
| 9:55 – 10:10 | Activity 1: Assessing Your Political Strength | |
| 10:10 – 10:35 | Building Your Lobbying Organization | |
| Crafting Your Bill and Supporting Materials | ||
| 10:35 – 10:45 | Break | |
| 10:45 – 12:15 | Legislative Staff | |
| Model: Lobbying Visit Leave-Behind | ||
| Legislative Procedure | ||
| Committees, Testimony, and Caucuses | ||
| Legislative Ethics | ||
| Campaign Contributions | ||
| Special Interests and Coalitions | ||
| 12:15 – 12:30 | Activity 2: Coalition and Alliance Building | |
| 12:30 – 1:00 | Lunch | |
| 1:00 – 1:45 | Negotiating with Special Interests | |
| 1:45 – 2:45 | Activity 3: Negotiation | |
| 2:45 – 2:55 | Break | |
| 2:55 – 3:40 | Motivating Lawmakers | |
| Getting and Keeping Votes | ||
| 10-minute Constituent Lobbyist Checklist | ||
| 3:40 – 4:10 | Activity 4: “3-minute in the Hallway” Lobbying | |
| 4:10 – 4:25 | Actions after the Committee of First Reference | |
| 4:25 – 4:40 | Conclusion, Q&A, Course Evaluation | |
8:30 am-12:30 pm, May 26, 2022 • Arlington, Virginia
Textbook: Guide to Executive Branch Agency Rulemaking (Guyer & Micheli)
“The execution of laws is more important than the making of them.” Thomas Jefferson
| Time | Topic | |
|---|---|---|
| 8:00 – 9:25 | Constitutional and Political Foundations of Agency Rulemaking | |
| Agency Model and Structure | ||
| Agency Powers and Actions | ||
| 9:25 – 9:40 | Activity 1: Class Examples of Agency Actions | |
| 9:40 – 10:10 | Agency Advocacy | |
| 10:10 – 10:25 | Break | |
| 10:25 – 10:45 | The Lobbying Visits | |
| 10:45 – 11:15 | Rule Development and Adoption | |
| 11:15 – 11:35 | Activity 2: Pre-APA Notice Draft Rule Negotiation | |
| 11:35 – 11:45 | Responding to Agency Rule | |
| 11:45 – noon | Conclusion, Q&A, Course Evaluation | |