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Workshops - PUBLIC, LIVE, IN-PERSON

With the pandemic passing we will resume quarterly workshops on legislative lobbying, administrative lobbying, and intend to add a new seminar on client-contract lobbyist synergy.

Lobby School live workshops constitute bootcamp style hands-on, how-to, in-person skills development. How to Successfully Lobby State Legislatures over nine hours and four methods application sessions trains participants to implement foundational practices presented in the Lobby School practice manual of the same name. How to Successfully Lobby State Regulatory Agencies over four hours and two skills application sessions trains participants to implement the Lobby School practice manual Guide to Executive Agency Rulemaking. Each session has its own workbook which in sum for the two trainings consist of over 200 pages of checklists and practice tips. Participants gain self-confidence and the insights and skills to empower them to participate effectively in lawmaking by both legislatures and regulatory agencies.

The Lobby School Certificate of Completion (by request) will attest to your investment in training in professional advocacy skills and credentials.

Having been in plenty of dogfights in both Richmond, Virginia and Washington, D.C., I can assure you that Bob’s class is one that beginners and seasoned veterans can benefit from. His no-nonsense approach is a very pragmatic view of how to be effective. I highly recommend his class to beginners as well as old warhorses like myself!
Richard Cranwell, Jr.
American Healthcare, LLC, Richmond

PARTICIPATING ORGANIZATIONS INCLUDE:

The Campaign Method for More Effective State Government Affairs

Day 1- How to Successfully Lobby State Legislatures

"No man's life, liberty, or property is safe while the legislature is in session." Mark Twain

Time Workbook Page Topic
8:00 – 9:25 1 Introduction: Overview of the Campaign Method and Seminar
4 Lobbying: What, Why, Who, Where, and When
11 Effective Lobbying
17 Assessing and Increasing Political Strength
9:25 – 9:40 23 Activity 1 Assessing Your Political Strength
9:40 – 10:05 24 Building Your Lobbying Organization
31 Crafting Your Bill and Supporting Materials
10:05 – 10:15 Break
10:15 – 11:45 37 Legislative Staff
42 Legislative Procedure
47 Committees, Testimony, and Caucuses
51 Legislative Ethics
54 Campaign Contributions
59 Special Interests and Coalitions
11:45 – 12:15 65 Activity 2 Coalition and Alliance Building
12:15 – 12:45 Lunch
12:45 – 1:30 66 Negotiating with Special Interests
1:30 – 2:30 80 Activity 3 Negotiation
2:30 – 2:40 Break
2:40 – 3:30 84 Contract Lobbyists
3:30 – 4:00 97 Motivating Lawmakers
102 Getting and Keeping Votes
108 Sample informational leave-behind
111 10-minute Constituent Lobbyist Checklist
4:00 – 4:30 118 Activity 4 “3-minute in the Hallway” Lobbying
4:30 – 4:45 120 Actions after the Committee of First Reference
4:45 – 5:15 Day 1 – Q&A, Summary, and Evaluation

The Campaign Method for More Effective State Government Affairs

Day 2 – How to Successfully Lobby State Regulatory Agencies

“What the legislature giveth an executive agency can taketh away. And what the legislature would not give you, an executive agency might.” Robert Guyer

Time Workbook Page Topic
8:00 – 9:25 125 Constitutional and Political Foundations
129 Agency Model and Structure
134 Agency Powers and Actions
9:25 – 9:40 143 Activity 5 Agency Actions
9:40 – 10:10 144 Agency Advocacy
10:10 – 10:25 Break
10:25 – 10:45 153 The Lobbying Visits
10:45 – 11:15 161 Rule Development and Adoption
11:15 – 11:35 169 Activity 6 Agency Lobbying
11:35 – 11:45 171 Responding to Agency Rule
11:45 – 12:00 Day 2 – Q&A, Summary, and Evaluation
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