Dedicated to Upgrading State Lobbying Practices

Robert Guyer: Advocate, Author, Teacher, Coach

Bob Guyer literally “wrote the books” on state lobbying – 7 titles, 9 volumes of novice-to-expert practice manuals. He has taught lobbying in the university, to national and state organizations, and to individuals. He provides private coaching and objective “second opinions” on lobbying campaigning. 

His mission is to guide advocates to better lobbying results and do it faster, safer, and more thoroughly than they could learning by trial and, at times, irremediable error. His training is throughly non-partisan politically with students from almost every state and representing almost every conceivable interest group. Our sample client list speaks for itself as to the value and widespread use of our training programs

I wish I had had this training when I started out. It didn’t exist then, but now it does. My hope and objective are that it will instruct students, benefit new lobbyists, upgrade experienced lobbyists, the lobbying profession itself, and the quality of lawmaking in the states.

While I am a lobbying veteran, the workshop and book provided me with a fresh perspective on advocacy. Mr. Guyer’s clear structure and methodology for an effective lobbying campaign added to my own effectiveness with the legislature, contributing to me being ranked one of the five best lobbyists in the state of Florida.

Engineering THE LAW, Inc., dba Lobby School

History of the Lobby School

Engineering THE LAW, Inc. (ETL) dba Lobby School was founded in 1997 by Robert L. Guyer to increase the state lobbying effectiveness of corporations, associations, unions, and individuals regardless of their politics. 

Mr. Guyer served as Legislative Counsel and Assistant Director for State Government Affairs with the Ralston Purina Company (now Nestlé Purina), managed state government affairs for Energizer Power Systems and Gates Energy Products, Inc., and, as a contract lobbyist, was Director of Legislative and Regulatory Affairs for the Rechargeable Battery Recycling Corporation. He lobbied successfully to enact or defeat laws or agency rules in numerous US states, Washington, D.C., and Canada.

Prior to establishing ETL, Mr. Guyer managed corporate lobbying activities in 20 states, Washington, D.C., and internationally. He served as a regulatory agency enforcement officer, public electric utility regulatory compliance manager, and as a senior engineer and president for consulting firms.

RLG Teaching Physician ExecutivesHarvard Medical School
Guyer holds Juris Doctor, Bachelor of Science in Civil Engineering, and Bachelor of Arts degrees from the University of Florida. He is admitted to the practice of law in Florida and the District of Columbia.
Mr. Guyer is an excellent presenter and has a wealth of knowledge and experience to share with Lobbyists. The two-day seminar is packed with an agenda filled with valuable information and exercises to enhance the skills of a novice or a practitioner. The information he provided was so generic it could be applied to any organization whether it be a Union, corporation or nonprofit. When I brought my team, we were able to design our strategy for the ensuing session and I look forward to the implementation.
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