CAMPAIGN METHOD WORKSHOPS
The Campaign Method for More Effective State Government Affairs
In-Person Public, Remote (Zoom) Public, and In-Person-Remote (Hybrid) Public Training
Private Presentations at Any Location on Your Schedule
Build significant advancements in your advocacy skills, empowering you to create tangible impact and effect change. Enroll in our expert-led courses, whether your aim is to influence state legislatures, navigate regulatory agencies, or excel in managing contract lobbying services. Our 4-part Campaign Method workshops deliver actionable knowledge, proven strategies, and abundant resources, all in a highly interactive format that includes engaging case studies and dynamic simulations.
Join us to emerge as a more influential, effective, and confident advocate, ready to drive lasting transformation in the legislative and regulatory landscape. Lobby school has had student participants from 600+ organizations, transcending ideological boundaries and we welcome all to further their skills in advocacy to maximize their influence in lobbying state legislatures, state regulatory agencies, and becoming more savvy consumers of lobbying services.
Upcoming Public Workshops: October 30-November 2 (remote) & November 16-17 (hybrid)
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Questions? Contact Robert Guyer at (561) 319-9427 or rlguyer@lobbyschool.com.
October 30-November 2, Daily 1pm-5pm EDT, Fully Remote via Zoom
10% Early Registration Discount (taken at checkout)
Workshop 1: How to Successfully Lobby State Legislatures: Overview of Lobbying
(Design and Implementatio)
October 30, 1:00PM-5:00PM EDT
Workshop Pricing: $300
Workshop 2: How to Successfully Lobby State Legislatures: Face-to-Face Negotiation & Lawmaker Persuasion
October 31, 1:00PM-5:00PM EDT
Workshop Pricing: $300
Workshop 3: How to Successfully Lobby State Regulatory Agencies
(Rulemaking)
November 1, 1:00PM-5:00PM EDT
Workshop Pricing: $350.00
Workshop 4: Managing Contract Lobbying Services
November 2, 1:00PM-5:00PM EDT
Workshop Pricing: $400
Remote Campaign Method Bundle
Workshops 1, 2, 3, and 4
October 30-November 2
Workshop Bundle Pricing: Starting at $950
Enroll in 3 or more workshops for an additional 10% discount
November 16-17, Arlington, Virginia, Hybrid In-Person Or Remote
In-Person Attendees - 10% Early Registration Discount (taken at checkout)
Workshop 1 & 2: How to Successfully Lobby State Legislatures: Overview of Lobbying & Face-to-Face Negotiation & Lawmaker Persuasion
November 16, 9:00AM-5:00PM EDT
Workshop Pricing: $700
Workshop 3: How to Successfully Lobby State Regulatory Agencies
(Rulemaking)
November 17, 8:30AM-12:30PM EDT
Workshop Pricing: $400.00
In-Person Campaign Method Bundle
Workshops 1, 2, & 3
November 16-17
Workshop Pricing: Starting at $990
Enroll in all workshops for an additional 10% discount
Remote Attendees - 10% Early Registration Discount (taken at checkout)
Workshop 1 & 2: How to Successfully Lobby State Legislatures: Overview of Lobbying & Face-to-Face Negotiation & Lawmaker Persuasion
November 16, 9:00AM-5:00PM EDT
Workshop Pricing: $600
Workshop 3: How to Successfully Lobby State Regulatory Agencies (Rulemaking)
November 17, 8:30AM-12:30PM EDT
Workshop Pricing: $350.00
Remote Campaign Method Bundle
Workshops 1, 2, &3
November 16-17
Workshop Pricing: $855
Enroll in all workshops for an additional 10% discount
Workshop Overview (4-Workshop Series)
Workshop 1: How to Successfully Lobby State Legislatures: Overview of Lobbying (Part 1 of 2-parts)
Workshop 1 overviews the Campaign Method’s hands-on how-to approach to successful state legislative advocacy. 12 sections and three activities cover basic legislative campaigning. Included practice manuals 2, Glossary of Legislative Concepts and Representative Terms, 3, How to Successfully Lobby State Legislatures: Guide to State Legislative Lobbying, 4th edition- Revised, Updated, Expanded, and 4, Winning with Lobbyists, Readers edition, and 60-page workbook give depth and detail far beyond that possible in 4-hours.
Workshop Highlights:
- Understand the intricate legislative processes and leverage them.
- Identify key influencers of lawmakers to develop strategic advocacy plans.
- Evaluate and strengthen your political influence and effectiveness.
- Form coalitions and alliances to amplify your political impact.
- Access invaluable resources including legislative manuals, practice materials, and potential professional colleagues.
- Early registrants get discounts and preparation materials sooner.
Workshop Length: 4 Hours
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Workshop 2: How to Successfully Lobby State Legislatures: Negotiation and Lawmaker Persuasion (Part 2 of 2-parts)
Workshop 2 trains you in three skills indispensible to successfully applying the Campaign Method: 1) negotiating for consensus with competing special interest groups, 2) face-to-face preparation for asking a lawmaker to vote your way, and 3) activities after the first committee vote, pro or con. Includes Manual 3, How to Successfully Lobby State Legislatures: Guide to State Legislative Lobbying, 4th edition- Revised, Updated, Expanded (for those not registered for Workshop 1) and 40-page workbook.
Workshop Highlights:
- Jumpstart or boost your skills in negotiating with special interest groups; develop allies and discourage opponents.
- Craft strategies that motivate lawmakers to support you more or oppose you less.
- Plan and implement successful get the vote lobbying visits.
- Navigate post-committee of first referral vote scenarios effectively.
- Begin planning for agency rulemaking that implement the statute.
- Elevate your lobbying skills and become a more influential advocate.
Workshop Length: 4 Hours
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Workshop 3: How To Successfully Lobby State Regulatory Agencies (Rulemaking)
Every page of lawmaker-made law leads to ten pages of agency-made law. Workshop 3 focuses on equipping participants with the essential skills to navigate and influence regulatory agency lawmaking aka rulemaking. This course empowers you to understand the intricacies of agency structures, powers, and limitations. You’ll learn to craft and execute strategic lobbying campaigns before rulemaking officially begins, foster productive agency relationships, participate effectively in rule development and adoption, and navigate post-rule adoption scenarios, including appeals, enforcement, and litigation. Includes Manual 6, Guide to Executive Branch Agency Rulemaking, two skills development activities, and 50-page workbook.
Workshop Length: 4 Hours
Workshop Highlights:
- Develop a comprehensive understanding of agency structures, powers, and constraints.
- Master the art of designing and executing successful agency rulemaking lobbying campaigns.
- Cultivate productive relationships with agencies, even before formal rulemaking.
- Skillfully participate in rule development and adoption processes.
- Navigate post-rule adoption challenges, including appeals and enforcement.
- Preserve your legal standing to challenge agency decisions.
- Enjoy exclusive discounts on future training and one-on-one coaching.
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Workshop 4: Managing Contract Lobbying
Workshop 4 teaches clients how to optimize client-centric lobbying through client-contract lobbyist collaboration. Better collaboration leads to better outcomes and returns on client investments of money and political capital. You will receive an implementable step-by-step set framework of reciprocal responsibilities and accountabilities whereby you and your contactors achieve greater and mutual success. This workshop focuses on using client-to-lobbyist and lobbyist-to-client reciprocal job performance evaluation instruments to set, measure, and guide effective collaboration. Includes Manual 5, Winning with Lobbyists, Professional edition, three skills development activities, and 35-page workbook.
Workshop Length: 4 Hours
Workshop Highlights:
- Create a productive and cooperative partnership with your lobbyist.
- Track and evaluate your and your lobbyist’s effectiveness.
- Utilize constructive feedback to maintain synergy in your partnership.
- Become a savvy consumer of contract lobbying services.
- Gain insights from industry expert Robert Guyer and his wealth of experience.
- Access a comprehensive 488-page practice manual for ongoing reference.
- Equip yourself and your contractor with the foundation, tools, confidence, and mutual trust necessary for effective collaboration in serving your common principal’s best interests. Register today.
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Workshop Bundles
All workshops are available as bundles for an easier checkout experience and an 10% additional discount.
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Schedule Conflict? Be Notified When Next Courses Are Scheduled
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Lobby School Workshop Discounts
Are you a 501(c)(3) organization? Confirm your IRS status to receive an exclusive 20% discount on our workshops. Just use coupon code “501(c)(3)IRC” during registration. Small charities with an annual budget under $100,000 may also contact us via the form below or by phone at (561) 319-9427 to inquire about additional scholarships of up to 50%, awarded at our discretion.
Bundle courses for additional discounts Register for multiple tracks and enjoy a 10% discount. Discounts are automatically applied at checkout when you purchase an eligible bundle.
Group Registration Made Easy Bringing a team? Register three or more participants on the same form and save 25% with coupon code “group.”
Note: Discounts are applicable to one coupon per registration form.
Ready to learn more or inquire about specific details? Click below or call (561) 319-9427 to get in touch with us.
Have Questions About Our Workshops & Offerings?
Simply fill out the form below, and our team will get back to you with the information you need.
Continuing Legal Education (CLE)
Whether you’re attending in-person or joining us online via Zoom, you’ll receive the same quality education and resources. Accredited for CLEs in CA, MN, ND, and WI. Accredited for CLEs in CA, MN, ND, and WI. Whether you’re attending in-person or joining us online via Zoom, you’ll receive the same quality education, resources and CLE Credits.
Sample Agendas
These links provide a glimpse into our workshop agendas, helping you get a feel for the valuable content and skills you’ll acquire when you join The Lobby School’s workshops. Click below to view sample agendas for our courses:
Lobby School On-Demand Videos
For those seeking flexibility, affordability, and convenience, our On-Demand Video Training is the perfect choice. Ideal for individuals unable to attend specific dates, budget-conscious learners, or those looking for a more accessible way to master the art of lobbying, these online videos offer valuable insights. Watch the introductory video below to learn more about our method:
Ready to explore our comprehensive training modules? Click the button below to discover the complete list of topics and purchase options.