Lobbying is conceptually simple. It is the process of making easier lawmakers saying “yes” to you and harder saying “no.” But making practical the conceptually simple takes more than just visiting lawmakers. Successful lobbyists skillfully navigate and motivate parties, politics, and psyches – friends and foes.
Welcome to the Campaign Method for More Effective State Government Affairs, a systematic training curriculum that equips advocates to effectively and successfully lobby state lawmakers, staff, regulatory agencies, special interests, and the governor’s office. The Campaign Method jumpstarts novices and sharpens veterans to greatly improve their lobbying results.
I invite you to linger on this site, download our complimentary training materials, and ask me (no charge) how the Lobby School might assist you to achieve your advocacy goals.
Campaign Method for More Effective State Government Affairs
Based on my 30 years in advocacy, contributions from Lobby School participants, and detailed advice from professional colleagues working across the United States, Lobby School students develop skills with sufficient depth to excel quickly as advocates. And they avoid needless mistakes that kill careers and destroy lobbying campaigns. My methodology is step-by-step, beginner-to-expert, professional training consisting of:
- A graduated series of six best-practices lobbying manuals
- Three live public workshops and any number of 2-hr to 3-day private custom seminars
- 15 online videos available topically a la carte or in packages
- Free materials provided throughout this website