You supply your talent, time, and drive. I supply hands-on, partisan-neutral, advocacy skills training. Graduates complete their Lobby School training ready to out-lobby most of their competitors.
Lobby School Founder and Instructor
Lobbyist Career Development Plan
Lobby School live workshops are bootcamp style hands-on, how-to State Government Affairs professional skills development. You complete each workshop knowing how “to do” and with supplemental resources to apply in the field. Each workshop includes 1-3 detailed skills application manual(s) that go much deeper into a topic than can be presented in a single lecture and accompanying workbook.
Workshop 1: Managing Contract Lobbying (4 hours, NEW)
This workshop develops sophisticated managers and consumers of contract lobbying services able to accomplish more with their contractors, improve returns on investments of money and political capital, and achieve better lobbying outcomes. Includes two skills development activities and Manual 5, Winning with Lobbyists, Professional edition.
Workshop 2: How to Successfully Lobby State Legislatures (8 hours, UPDATED)
This training is the foundation of the Campaign Method for More Effective State Government Affairs, a methodology used for over twenty years across the United States by hundreds of disparate organizations. Includes four methods application sessions that train participants to implement foundational practices presented in the Lobby School practice manual of the same name. Includes Manual 2, Glossary of Legislative Concepts and Representative Terms, Manual 3, How to Successfully Lobby State Legislatures, and Manual 4, Winning with Lobbyists, Readers edition.
Workshop 3: How to Successfully Lobby Executive Branch Agency Rulemaking (4 hours, REVISED) Overview of Executive Branch Agency structure, legal powers, and policy formulation. Lecture and two skills application sessions train participants to influence agency promulgation of administrative rules. Includes practice Manual 6, Guide to Executive Branch Agency Rulemaking.
Each session has its own workbook which in sum for the three trainings consist of over 250 pages of checklists and practice tips. Participants gain self-confidence and the insights and skills to empower them to participate effectively in lawmaking by both legislatures and regulatory agencies.
Class sizes limited to 20 participants. Average class size is 10.
NEXT: Live Lobby School Bootcamp: May 24-26, 2022, Arlington, Virginia. Learn more and registration form.
Insiders Talk Series
Best Practices Lobbying Manuals and Lobbyist Training Curriculum
- Manual 1
How to Get and Keep Your First Lobbying Job$14.28
- Manual 2
Glossary of Legislative Concepts$15.00
- Manual 3
How to Successfully Lobby State Legislatures$44.00
- Manual 4
Winning with Lobbyists, Readers Edition$24.00
- Manual 5
Winning with Lobbyists, Professional Edition$42.59
- Manual 6
Guide to Executive Branch Agency Rulemaking$39.00
Robert L. Guyer
As a new lobbyist I was given an expense account and told to change my employer’s regulatory world. I had no idea how to do that. No training resources existed to “jump-start” my career. Working in many capitols – state, Washington, D.C., and internationally -I learned lobbying in the fires of trial and error.
But today it’s different. The Campaign Method for More Effective State Government Affairs jump-starts novices and sharpens veterans. Based upon my 30 years in advocacy and contributions of 100s of Lobby School participants, the graduated sequence of 6 Insiders Talk lobbying manuals, 15 How to Successfully Lobby videos, and quarterly 3-day live boot camps train lobbyists more thoroughly and much faster than anyone could learn by experience alone.
Click to view on one page all of our practice manuals, training videos, live seminars, and purchase links.