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Not only has Bob Guyer written the BOOK on lobbying on the state level... his seminars are of exceptional value for seasoned government affairs specialists and novices alike.
Ron Myers
Speaker pro tem (former), Washington House of Representatives



You supply your talent, time, and drive. I supply hands-on, partisan-neutral, advocacy skills training. Graduates complete their Lobby School training ready to out-lobby most of their competitors.
Robert Guyer
Lobby School Founder and Instructor

NEXT: Live Lobby School Bootcamp: May 24-26, 2022, Arlington, Virginia.  Click for the agenda. 
Learn more and registration form.

Lobbyist Career Development Plan

Welcome to the Lobby School and the Campaign Method for More Effective State Government Affairs. After twenty years and thousands of participants, this portal remains a prime source of training materials for state government affairs professionals, novices and veterans. Here you learn how to increase your and your organization’s effectiveness with state lawmakers, staff, regulatory agencies, special interests, and the governor’s office as they collectively determine how state government will help or hinder your  principal’s interests. Download our complimentary materials  and call me with questions about implementing an effective state government affairs program.
Guyer Headshot 2019

Robert Guyer

Founder, Engineering THE LAW, Inc. (est. 1997) dba Lobby School

Lobby School live workshops are bootcamp style hands-on, how-to State Government Affairs professional skills development. You complete each workshop knowing how “to do” and with supplemental resources to apply in the field. Each workshop includes 1-3 detailed skills application manual(s) that go much deeper into a topic than can be presented in a single lecture and accompanying workbook. 

Workshop 1: Managing Contract Lobbying (4 hours, NEW)
This workshop develops sophisticated managers and consumers of contract lobbying services able to accomplish more with their contractors, improve returns on investments of money and political capital, and achieve better lobbying outcomes. Includes two skills development activities and Manual 5, Winning with Lobbyists, Professional edition.

Workshop 2: How to Successfully Lobby State Legislatures (8 hours, UPDATED)
This training is the foundation of the Campaign Method for More Effective State Government Affairs, a methodology used for over twenty years across the United States by hundreds of disparate organizations. Includes four methods application sessions that train participants to implement foundational practices presented in the Lobby School practice manual of the same name. Includes Manual 2, Glossary of Legislative Concepts and Representative Terms, Manual 3, How to Successfully Lobby State Legislatures, and Manual 4, Winning with Lobbyists, Readers edition.

Workshop 3: How to Successfully Lobby Executive Branch Agency Rulemaking (4 hours, REVISED) Overview of Executive Branch Agency structure, legal powers, and policy formulation. Lecture and two skills application sessions train participants to influence agency promulgation of administrative rules. Includes practice Manual 6, Guide to Executive Branch Agency Rulemaking.

Each session has its own workbook which in sum for the three trainings consist of over 250 pages of checklists and practice tips. Participants gain self-confidence and the insights and skills to empower them to participate effectively in lawmaking by both legislatures and regulatory agencies. 

Class sizes limited to 20 participants. Average class size is 10.

NEXT: Live Lobby School Bootcamp: May 24-26, 2022, Arlington, Virginia. Learn more and registration form.

Bob Guyer has been training young, and some old, politicos, influence peddlers, and policy hawks for quite some time. His lessons are more hands on than theory based, and his classes are a true workshop of ideas, information, and knowledge about the business… I always learn something new whenever I review Bob’s book or take his class.
Rich Cranwell
Director of Government Relations
American Healthcare LLC, Richmond

Insiders Talk Series

Best Practices Lobbying Manuals and Lobbyist Training Curriculum

About Us

Robert L. Guyer

As a new lobbyist I was given an expense account and told to change my employer’s regulatory world. I had no idea how to do that. No training resources existed to “jump-start” my career. Working in many capitols – state, Washington, D.C., and internationally -I learned lobbying in the fires of trial and error. 

But today it’s different. The Campaign Method for More Effective State Government Affairs jump-starts novices and sharpens veterans. Based upon my 30 years in advocacy and contributions of 100s of Lobby School participants, the graduated sequence of 6 Insiders Talk lobbying manuals, 15 How to Successfully Lobby videos, and quarterly 3-day live boot camps train lobbyists more thoroughly and much faster than anyone could learn by experience alone.


Click to view on one page all of our practice manuals, training videos, live seminars, and purchase links.

Online Training

15 Sequenced Skills-Development Videos,
a la carte or packages

From General Motors to the UAW, from the Oneida Nation of Wisconsin to the Colorado Rural Health Center, hundreds of groups use our step-by-step methodology to plan and implement effective lobbying campaigns. Our online training provides techniques immediately deployable, such as how to:

Get Your First Consultation FREE!

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