Lobbying is conceptually simple. It is the process of making easier lawmakers saying “yes” to you and harder saying “no.”  But making practical the conceptually simple takes more than just visiting lawmakers. Successful lobbyists skillfully navigate and motivate parties, politics, and psyches – friends and foes.

Welcome to the Campaign Method for More Effective State Government Affairs, a systematic training curriculum that equips advocates to effectively and successfully lobby state lawmakers, staff, regulatory agencies, special interests, and the governor’s office. The Campaign Method jumpstarts novices and sharpens veterans to greatly improve their lobbying results. 

I invite you to linger on this site, download our complimentary training materials, and ask me (no charge) how the Lobby School might assist you to achieve your advocacy goals.