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Not only has Bob Guyer written the BOOK on lobbying on the state level... his seminars are of exceptional value for seasoned government affairs specialists and novices alike.
Ron Myers
Speaker pro tem (former), Washington House of Representatives



You supply your talent, time, enthusiasm, and drive. I supply hands-on, non-partisan expert training in planning and implementing a successful state lobbying campaign. Together we will equip you to outperform most of your competitors.
Robert L. Guyer

Next Lobby School is Las Vegas, September 20-22, 2022.

Lobbyist Career Development Plan

Welcome to the Lobby School’s Campaign Method for More Effective State Government Affairs. After twenty years and thousands of participants, this portal remains a prime source of training materials for state government affairs professionals, novices and veterans.

Here you learn to increase your own and your organization’s effectiveness with state lawmakers, staff, regulatory agencies, special interests, and the governor’s office as they collectively determine how state government will help or hinder your principal’s interests.

Download our complimentary materials  and call me with questions about implementing an effective state government affairs program.

Guyer Headshot 2019

Robert Guyer

Founder, Engineering THE LAW, Inc. (est. 1997) dba Lobby School

About Us

Campaign Method for More Effective State Government Affairs

The Campaign Method jumpstarts lobbying novices and sharpens veterans. Based on my 30 years in advocacy and with contributions from dozens of Lobby School participants and professional colleagues, Lobby School students develop skills faster and with sufficient depth to excel as advocates while avoiding costly and needless mistakes. The methodology is taught using our step-by-step, beginner-to-expert, graduated sequence of:

  •  Insiders Talk lobbying manuals (6)
  •  Live: public workshops (3) and private custom seminars
  • 15 topical How to Successfully Lobby videos

Click to view the one-page menu of practice manuals, training videos, live seminars.

Insiders Talk Lobbying Manuals

Graduated Sequence of Six Best Practices, Applied Knowledge, How-to Lobbying Guidebooks

Live: Public Workshops (3) and Private Custom Seminars

Lobby School live public workshops and custom private seminars are hands-on, how-to State Government Affairs professional skills development training. Participants complete each workshop knowing how to apply course-relevant practice manuals (6 @ 90-488 pages). These manuals provide the specificity and practice detail indispensable to effecting a successful lobbying campaign but beyond that which can be presented in a spoken lecture and accompanying workbook.

Public workshops
Our 2022 public workshops include:

How to Successfully Lobby State Legislatures (8 hours, UPDATED)
This training is the foundation of the Campaign Method for More Effective State Government Affairs, a methodology used for over twenty years across the United States by hundreds of disparate organizations. Includes four methods application sessions that train participants to implement foundational practices presented in the Lobby School practice manual of the same name. Includes Manual 2, Glossary of Legislative Concepts and Representative Terms, Manual 3, How to Successfully Lobby State Legislatures, and Manual 4, Winning with Lobbyists, Readers edition.

How to Successfully Lobby Executive Branch Agency Rulemaking (4 hours, REVISED) Overview of Executive Branch Agency structure, legal powers, and policy formulation. Lecture and two skills application sessions train participants to influence agency promulgation of administrative rules. Includes practice Manual 6, Guide to Executive Branch Agency Rulemaking.

Managing Contract Lobbying (4 hours, NEW)
This workshop develops sophisticated managers and consumers of contract lobbying services able to accomplish more with their contractors, improve returns on investments of money and political capital, and achieve better lobbying outcomes. Includes two skills development activities and Manual 5, Winning with Lobbyists, Professional edition.

Each session has its own workbook which in sum for the three workshops consists of over 250 pages of checklists and practice tips. Participants gain self-confidence and the insights and skills to empower them to participate effectively in lawmaking by both legislatures and regulatory agencies.

Class sizes are limited to 20 participants. Average class size is 10.

NEXT: Live Lobby School Bootcamp: Las Vegas, September 20-22, 2022 –  Learn more and registration form.

Custom private seminars
Training is built around your topic and presented at a place and time of your convenience. Seminars generally require 2 hours to 2 days depending on the level of competency your organization wants to develop. 


Bob Guyer has been training young, and some old, politicos, influence peddlers, and policy hawks for quite some time. His lessons are more hands on than theory based, and his classes are a true workshop of ideas, information, and knowledge about the business… I always learn something new whenever I review Bob’s book or take his class.
Rich Cranwell
Director of Government Relations
American Healthcare LLC, Richmond

Online Training

15 topical How to Successfully Lobby videos

 Online training videos are perfect for organizations wanting to understand more about specific lobbying topics but without having to make the investments of time, travel, and money required by attending our 4-16 hour intensive skills development workshops. 

When understanding beyond that found in the short videos is required, viewers can read the manuals appropriate to the topics. Skills application training is provided by our live workshops.


Lobby School Live Workshops


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