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Online Training Videos

Robert Guyer's online videos are incredibly informative, thorough, and engaging. I learned a lot as a grassroots lobbyist, but Robert's course really sheds light on how things are done in the halls of power with the people who can make or break your legislation at the local level. As an educator and an activist, I found Robert's course to be extremely helpful and I highly recommend the entire course to any lobbyist whether volunteer or professional.
Elizabeth Chen
Dedimus Potestatem www.potestatem.co

Online Training

15 Sequenced Skills-Development Videos, a la carte or packages

From General Motors to the UAW, from the Oneida Nation of Wisconsin to the Colorado Rural Health Center, hundreds of groups use our step-by-step methodology to plan and implement effective lobbying campaigns. Our online training provides techniques immediately deployable, such as how to:

  • Leverage legislative staff that largely direct lawmakers’ votes
  • Develop an effective lobbying infrastructure
  • Build momentum working with and through coalitions
  • Use negotiating techniques that optimize consensus
  • Understand and respond to lawmakers motivators

Improving lobbying methods improves lobbying results. Hear seminar participants tell about the value of their training.

Not sure this is the right training for you? Call us
to custom tailor a program for you.

Call us: 561-319-9427

The full, live, skills-development Lobby School is~13 hours, 2 intensive days.

The 15-video series is 7:34 hours and you have 2 weeks to complete them.

Videos are the lecture portion of our live ~13-hour, 2-day learn-to-lobby “boot camp,” the Campaign Method for More Effective State Government Affairs. Videos 2-11 overview how to lobby for favorable legislature-made statutory law. Videos 12-15 describe how to lobby for favorable agency-made administrative law implementing statutory law. By rough page count, agencies make ninety percent, and legislatures make ten percent, of the body of law affecting your principals. Select video packages ($70-$225) or order a la carte ($10-$50). Video 1 Overview of the Campaign Method is free.

Live training consists of the above plus detailed 6-9 skills application sessions, 1-4 lobbying practice manuals, and student-student-trainer interactions that equip in-the-capital practitioners to advocate successfully face-to-face with lawmakers, staff, agency regulators, and special interests. Public workshops are presented quarterly, $400-$600/day, or $900-$1,200 packages. Private custom live training (1-16 hours) can be presented anytime at any location you choose.

These courses are instrumental for anyone in a government position that requires advocating for your agency at your State Legislature. While the online courses cannot cover as much as the in-person, I feel they provided me with an excellent framework for utilizing the reference books associated with the courses.
dALE wAY
Deputy Fire Chief | Truckee Meadows Fire & Rescue
Reno, Nevada
Video 1. Campaign Method Overview. (Free)
Click for menu of ONLINE ON-DEMAND courses/purchase options.
Packages are 75% off live seminar prices.

The 15 topic-specific training videos are:

  • Filmed and presented in HD video
  • Available on-demand 24/7/365
  • Self-paced with rewind, pause and fast-forward options
  • Downloadable PowerPoint handouts (pdf) come with each module
  • Based on 40 years of local, state, federal, and international government affairs experience
  • Designed to train you to lobby better both legislatures and regulatory agencies

Brief Description of the Training Modules:

  • How lobbyists improve their chances of advocacy success using the Complete Campaign Method.
  • Overview to let viewers determine which modules they will find most useful.
  • Includes Workbook, Bonus: 27 Fundamentals of Lobbying
We begin by explaining that lawmaking is a logical but irrational process in which the legislature can do whatever it wants, to you or for you. Includes Workbook
Effective lobbying is campaign based, established on trust, education centered, and constituent driven. In this module you learn to estimate and increase your political strength and thereby your chances of lobbying success. Includes Workbook
Well-built organizations succeed; unstructured ones fail. In this unit you learn how to build an effective lobbying infrastructure and how to write the resources necessary for the legislature to give you what you want. Includes Workbook
You are in the capitol now. Staff is the second greatest influence on getting a lawmaker’s vote. Procedure shows you where in the legislature you need to be and when. Committees decide whether a bill is dead or to move it to the next step. A body of law governs advocates’ interactions with the legislature, and violations will set back a lobbying effort. Includes Workbook
Making campaign contributions is risky business so if you’re going to do it, make sure you do it right. Special interests and the coalitions have the greatest influence on your bill. Learn how to succeed with them. Includes Workbook
Ron Phillips, Gavel Resources, Washington, D.C. – Mr. Phillips explains how federal and state lobbying need each other. Extemporaneous guest lecture, no Workbook.
Learn how to build the consensus among special interests to move a bill into law. Gain tips and techniques to help you avoid negotiating pitfalls and improve your chances of gaining consensus and reducing controversy among the special interests that run the capitol. Includes Workbook
Learn how to identify good from bad contractors, work more effectively with and evaluate the one you hire, already have, and those with whom you deal. Includes Workbook
Explains lawmakers’ psyches and motivators in order to get and keep their votes. Includes Workbook
Student enactment of a 3-minute effective lobbying visit. This section shows you how to navigate following favorable action by the first committee of referral. Includes Workbook
Your law doesn’t exist until the agency says it exists, and no one knows what it means until the agency says what it means. This section begins the process of turning statutes into reality via agency rule-making. Includes Workbook
This module explains whom you will lobby in the agency, their powers and limitations, and what they can or can’t do for you. Includes Workbook
How to maximize the effectiveness of face-to-face administrative rule-making presentations. Includes Workbook
How to carry out your lobbying plan, effectively participate in rule adoption, and effectively respond to an unfavorable rule. Includes Workbook
Click for menu of ONLINE ON-DEMAND courses/purchase options. Packages at 65% off live seminar prices.

Testimonials from Lobby School Participants
Over 20 Years of Training Lobbyists

Contract Lobbyists
If all of my present, past, and future clients took your training it would make me a more effective lobbyist and make my job 100x’s simpler.
David R. Custin, PresidentDavid R. Custin & Associates, Inc. Miami, Florida
Contract Lobbyists
I have been lobbying for about 13 years, but was placed in the position without any real direction or training. Your class will help me bring focus to the job.
Jim NadeauNadeau Associates, Inc. (former, now Government Affairs Director at Carrara Nevada)
Lawmakers and Staff
“Not only has Bob Guyer written THE BOOK on lobbying at the state level… his seminars are of exceptional value for novices and seasoned government affairs specialists alike. If you are looking for an exceptional ‘one-stop-shop’ for lobbying strategies and tactics, Mr. Guyer’s book is the place to go.”
Ron Meyers, Esq.Speaker pro tem (former) Washington House of Representatives Olympia, Washington
Lawmakers and Staff
“Bob Guyer is a master lobbyist and a great instructor. His experience is very valuable.”
Ron PhillipsLegislative Assistant (former, now major D.C. lobbyist) Florida House of Representatives Tallahassee, Florida
Government Lobbyists
“Excellent seminar for the novice and the experienced lobbyist… This was an invaluable, enthusiastic, and uplifting learning experience.”
Kimberly McDonaldLead lobbyist City of North Las Vegas, Nevada
Government Lobbyists
“While I am a lobbying veteran, the workshop and book provided me with a fresh perspective on advocacy. Mr. Guyer’s clear structure and methodology for an effective lobbying campaign added to my own effectiveness with the legislature contributing to me being ranked one of the five best lobbyists in the State of Florida.”
Desinda Wood CarperSenior Legislative Advocate (former, now owns own firm) Florida League of Cities Tallahassee, Florida
Government Lobbyists
“Your presentation… was very well received and helped make this year’s conference a true success…. Your dedication shines in your work. Please feel free to use the Nevada League of Cities in your list of references.”
Nancy HowardAssistant Director Nevada League of Cities Carson City, Nevada
Association Executives
“Between the book and the seminar I feel as though I’m better equipped… I would most wholeheartedly recommend this seminar to others.”
Evan G. BaneVice President Public Affairs Wisconsin Credit Union League Madison, Wisconsin
Corporate Government Affairs
“Mr. Guyer’s books and seminar have been great tools for PharMerica in developing our corporate, grassroots state lobbying program. I would strongly recommend them both to any corporate or association government affairs program serious about empowering its employees or members to effectively influence state legislatures.”
Jon B. Rawlson Government Affairs (former, now President, Armory Hill Advocates, LLC) Pharmerica
Corporate Government Affairs
“[The custom seminar] was absolutely fabulous…. I have heard nothing but fabulous comments from our sales team again today on the seminar. I cannot thank you enough.”
Kevin C. Tribout Government Affairs Manager PMSI (former, now Executive Director of Government Affairs at Optum WC) Tampa, Florida
Corporate Government Affairs
“There are always more tips and skills to learn about lobbying — [the seminar] was great.”
Anita FarmerVice President, Georgia Government Affairs Bank of America Atlanta, Georgia
Attorneys
“This seminar went far beyond the specifics of how to lobby. Your focused lessons and role playing significantly enhanced my approaches to negotiations and consensus building, which will be just as valuable in my law practice.”
Stephani Ayers Staff Attorney (former, now private whistle blower attorney) Government Accountability Project Washington, D.C.
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Association Executives
“I would like to take a moment to recommend Mr. Robert L. Guyer, Engineering THE LAW, Inc. to any of you needing a speaker for a seminar on government relations. Mr. Guyer recently spoke at our November luncheon following a morning seminar. His topic, “The Campaign Approach to State Lobbying” was a big hit with the members who attended. The seminar was very successful and many wanted more time with Bob. After the luncheon I heard comments of regret from many members that they had not attended the morning seminar. Many were very interested in his topic, which was timely with our members gearing up to lobby at Virginia’s General Assembly in January and February.”
Rick Eisenman, CAEExecutive Vice President Virginia Society of Association Executives Richmond, Virginia
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