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Lobby School Online Course Syllabus and Module Ordering


14-day viewing-window/package

Package 1 (Courses 2-11): How to Successfully Lobby State Legislatures

Run time: 5 hours:14 minutes
Course Pricing: $157.50

Recommended for skills application: manuals 2, 3, and 5

Package 2 (Courses 12-15): How to Successfully Lobby State Regulatory Agencies

Run time: 2 hours:20 minutes
Course Pricing: $70

Recommended for skills application: manual 6

Packages 1 and 2 (Courses 2-15): Complete Campaign Method

Runtime: 7 hours:34 minutes
Course Pricing: $225.00

Recommended for skills application:
manuals 2, 3, 5, and 6

No lobbyist should miss the opportunity to get back to basics on enhancing your lobbying skills and follow up. Guyer provides in lessons from the field a not-so-subtle message that while experience matters best practice oftentimes wins the game with regulators as well as legislators.

Individual Courses

Order a la carte, 3-day viewing-window/course

Course 2: Lobbying: What, Why, Who, Where and When

Run time: 17:52
  • Legal and practical foundations of lobbying
  • There are more important people than lawmakers
  • Best place to lobby
  • Best time to lobby

Course Pricing: $20.00

Course 3: Effective Lobbying; Assessing and Increasing Political Strength

Run Time 39:21
  • Keys to effective lobbying
  • Ranking of lobbying influences
  • Calculus for assessing strength
  • Internal and external factors for strength
  • Increasing strength

Course Pricing: $40.00

Course 4: Building Your Lobbying Organization; Crafting Bills & Supporting Materials

Run Time 28:59
  • Teams and their duties
  • Planning the lobbying campaign
  • Writing a bill more likely to pass
  • Drafting supporting materials

Course Pricing: $30.00

Course 5: Legislative Staff; Procedure; Committee Testimony and Caucuses; Ethics

Run Time 42:09
  • Classifications
  • Senior and junior staff
  • Motivating staff
  • Effective “leave behind” template
  • Steps “idea to law” – formal and informal
  • Key committees
  • Lobbying the committee checklist
  • Testimony mechanics
  • “Likeability is job 1” checklist
  • Where to find ethics requirements you must meet
  • Example lobbyist prohibitions
  • 9 R’s for ethics compliance
Course Pricing: $45.00

Course 6: Campaign Contributions; Special Interests and Coalitions

Run Time 28:25
  • Why provide campaign support
  • Non-monetary contributions
  • Campaign contribution checklist
  • Candidate coalition partners
  • Coalition building checklist
  • Anti-trust cautions
Course Pricing: $30.00

Course 7: Federal vs. State Lobbying

Run Time 28:40
  • How Federal and State lobbying need each other
Course Pricing: $30.00

Course 8: Negotiating with Special Interests

Run Time 50:39
  • Styles of negotiating
  • Evaluating your opponent checklist
  • Gaining leverage
  • Preparing for negotiating checklist
  • In the meeting checklist
  • Negotiating tricks and how to counter them
Course Pricing: $50.00

Course 9: Contract Lobbyists

Run Time: 30:55
  • Duties of your contract lobbyist
  • Characteristics of the “right” contract lobbyist
  • How to hire
  • Negotiating fees
  • Working effectively with your lobbyist checklist
  • Lobbyist job performance form
  • Firing your contract lobbyist
Course Pricing: $30.00

Course 10: Motivating Lawmakers; Getting and Keeping Votes

Run Time 35:43
  • Why lawmakers have to be motivated
  • Motivating key lawmakers checklist
  • 7 motivators
  • “Facts don’t vote”
  • Goals of lobbying visits
  • Advocacy communication
  • All presentations checklist
  • 10-minute presentation checklist
  • 3-minute presentation checklist
  • Never to do checklist
  • Votes
Course Pricing: $35.00

Course 11: Lobbying Role Play; Actions after Committee of First Reference

Run Time 10:47
  • Next steps for your bill
  • Maintaining momentum checklist
  • Agency lobbying is the next step
Course Pricing: $10.00

Course 12: Constitutional and Political Foundations of US Agencies and Administrative Law

Run Time 9:46
  • Separation of powers
  • Reasons to lobby agencies
  • Local government
Course Pricing: $10.00

Course 13: Agency Model and Structure; Agency Power and Actions

Run Time 49:43
  • Agency ideal
  • Agency structure
  • Classifications of agency decision makers
  • Sources of agency power
  • Types of agency actions
  • Limits on agency action
Course Pricing: $50.00

Course 14: Agency Advocacy

Run Time 23:03
  • Agency discretion to act or not act
  • Lobbying preparation checklist
  • Lobbying targets checklist
  • Listing of specific lobbying targets
Course Pricing: $25.00

Course 15: Lobbying Visits; Rule Development and Adoption; Responding to Agency Rule

Run Time: 57:11
  • Goals for agency lobbying
  • Factors motivating agencies
  • Hiring and working with contractors
  • Lobbying staff checklist
  • Losing approaches
  • Rule development process
  • Agency motivators to develop rules
  • Knowing when the agency will act
  • Participating in rule making process
  • Rulemaking record
  • Responding to an unfavorable rule
  • Legislative review
  • Judicial review
  • Lobbying the legislature to fix rule
  • Summary of agencies
  • Legislative vs. agency lobbying
Course Pricing: $60.00
Legislative lobbyist is only one component of my position in our state agency, but I recognized I needed to do a better job and improve my knowledge base regarding my lobbyist role. I found your class in my research and am very pleased with the course. I know the course was not designed for one in my position (lobbying for an executive office agency on an as-needed basis), but I still find the content applicable and I feel much more confident in my role after completing this course.
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