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Custom Seminars

WORKSHOPS – PRIVATE, LIVE, IN-PERSON or online

Specialized Training Tailored to Your Specific Goals and Objectives

Household names like Allstate, AstraZeneca, and US DOD to regional organizations like California Coalition Against Sexual Assault, Southeastern Pennsylvania Mental Health Association, and Florida State Guardianship Association have provided their government affairs personnel with live Lobby School training. Made-to-order seminar topics have included, for example, credit scoring in writing insurance, commercial development too close to military base fence lines, funding of rural schools, healthcare in prisons, employer abuse of workers compensation insurance, and many, many more topics. With client technical input, I deliver the training you want for your annual conference, board or legislative committee meetings, or for continuing education, and at a the time and place of your choosing.

Teaching lobbying to physician-advocates
(Harvard Medical School)
Bob Guyer’s course contributed substantially to my lifelong study of advocacy and was the best CLE accredited course that I have taken, bar none, in my 39 years as a government relations consultant.
Ron Kuehn, Esq.
DeWitt Ross & Stevens SC, Madison

OUR 20-MINUTE TO 9-HOUR CUSTOM SEMINARS INCLUDE:

(2-9 Hour Seminar) – Good for associations wanting an overview of the elements of successful state legislative lobbying but without the detail and development of each seminar participant’s personal lobbying skills as are provided in the full day seminar. Pair this training with our lobbying handbook How to Successfully Lobby State Legislatures (softcover, 296 pages.)
How to Successfully Lobby Your State Legislature
(Workshop) – Identify the critical resources for a winning campaign. Organize resources and plan how you will proceed for the most effective lobbying effort.
Assessing Resources, Building Infrastructure, and Planning Your Lobbying Campaign
(Workshop) – Lawmakers can be motivated to support you and your issue. One size doesn’t fit all. Learn the common motivators and strategies for applying them.
Motivating Lawmakers
(Workshop) – You will spend most of your lobbying effort dealing with other groups that support or oppose you. Learn to build momentum to win support or lessen opposition from even your most active opponents.
Working with Special Interest Groups
(Workshop) – Have you hired the most effective lobbyist for your issue and are you getting his or her best? How do you establish fees? Learn the appropriate criteria for evaluating your lobbyist’s work product. Pair this training with Insiders Talk Winning with Lobbyists, Professional edition (hardcover 488 pages.)
Hiring and Working with Contract Lobbyists
(Workshop) – Learn how to plan for a successful session – everything from selecting the best meeting room to dealing with the psychological “tricks” of seasoned negotiators.
Winning in Legislative Negotiation
(Workshop) – These procedures are your bill’s roadmap through the legislature. You don’t need to know much, but what you do need to know is indispensable!
Legislative Procedure
(Workshop) – The work of the legislature is done by committees. When your bill passes its first committee, your chance of success skyrockets. Learn how to work effectively for maximum results.
Working with the Legislature’s Committees
(1-4 hour seminar) Agencies are very different from the legislature. So too are several of the lobbying strategies and methods to get the administrative legislation you need. Pair this training with Guide to Executive Branch Agency Rulemaking (softcover, 290 pages.)
Regulatory Agency Lobbying
We can also develop workshops to meet the particular needs of your organization.
Customized Workshops
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