It is better to be prepared and not have an opportunity than to have an opportunity and not be prepared.
NCAA/NFL Sports Chaplain
Herein you survey the good and the bad of the lobbying field, helps determine a candidate’s aptitude for the work, advise those who decide to enter the field on how to get their first lobbying job and then, during the first critical weeks in the profession, how to establish a reputation that will direct the rest of their careers. Answering these questions will give you a firm foundation to determine whether this is a job you really want or can do.
- Do I know what lobbying really requires?
- Do I have the aptitude to succeed as a lobbyist?
- What kind of lobbyist do I want to become?
- How do I start building the expertise that makes me a good hire?
- How do I build job-opening relationships?
- How do I prepare myself before looking for a job?
- What do I do to define myself during my first days on the job?
For someone considering a professional move into lobbying, Guyer is right on target. His experience is on point, and his advice is always practical and well-considered. The skills emphasized in this book match what I’m looking for as I hire new people into advocacy roles.
Maryland Association of Counties