Workshops: PUBLIC, LIVE, IN-PERSON
Current course offerings:
Managing Contract Lobbying (4 hours, NEW)
How to Successfully Lobby State Legislatures (8 hours, UPDATED);
How to Successfully Lobby (State) Executive Branch Agency Rulemaking (4 hours, REVISED)
The Complete Campaign Method for More Effective State Government Affairs (16 hours)
Next Workshop: May 24-26, 2022, Arlington, Virginia. Details to be announced.
Lobby School workshops are bootcamp style hands-on, how-to State Government Affairs professional skills development training. You complete each workshop knowing how “to do” and with supplemental resources how to apply your training in the field. Each workshop includes a detailed skills application manual(s) that goes much deeper into a topic than that which can be presented in a single lecture and accompanying workbook.
Workshop 1: Managing Contract Lobbying (4 hours, NEW)
Managing Contract Lobbying develops sophisticated managers and consumers of contract lobbying services able to accomplish more with their contract lobbyists. Includes three skills development activities and Manual 5, Winning with Lobbyists, Professional edition.
Workshop 2: How to Successfully Lobby State Legislatures (8 hours)
This training is the foundation of the Campaign Method for More Effective State Government Affairs, a methodology used across the United States by hundreds of organizations. Includes four skills development activities and Manual 2, Glossary of Legislative Concepts and Representative Terms and Manual 3, How to Successfully Lobby State Legislatures: Guide to State Legislative Lobbying, 4th edition- Revised, Updated, Expanded.
Workshop 3: How to Successfully Lobby State Regulatory Agencies (4 hours)
Executive agencies make approximately 90 percent of the body of law via the rulemaking process. Agency lobbying is very different from that used in the legislative process. Includes two skills development activities and Manual 6, Guide to Executive Branch Agency Rulemaking.
Each session has its own workbook which in sum for the three trainings consists of over 300 pages of checklists and practice tips. Participants gain self-confidence and the insights and skills to empower them to participate effectively in lawmaking by both legislatures and regulatory agencies.
The Lobby School Certificate of Completion (by request) will attest to your investment in training in professional advocacy skills and credentials.
PARTICIPATING ORGANIZATIONS INCLUDE:
- Public and private sector unions
- Principal, President/CEO
- Law and lobbying firms
- Federal, state, and local regulatory agencies
- Cities and municipalities
- Construction
- Education: K-12, colleges and universities
- Chambers of Commerce
- Association management companies
- Financial services
- Religious and civic organizations
- Food: production and mechandizing
- Electric, water, and gas utilities
- Assistant to the Executive Director/President
- Membership Services Coordinator
- Agriculture
- Aerospace
- Health care
- Chemicals
- Information
- Manufacturing
- Mining
- Telecommunications
- Government Affairs
- Regulatory Affairs
- Executive Director
- Business Manager
- Attorney at Law
- Legislative Relations
- Legislative Counsel
- Public Affairs
- Lobbyist
- Defense
- Think tanks
- Energy
- Government Relations
- City Manager
- Certified Meeting Planner
- Legislative Committee Chair
- Legislative Liaison
- Associate
- General Manager
- Political Director
- Staff Lobbyist
Textbook: Winning with Lobbyists, Professional edition (Guyer)
“I'm a better lobbyist for the legislature...
you're a better lobbyist for your lawmaker.”
James P. Leahy, Esq.
Tobin, Carberry, O'Malley, Riley & Selinger, P.C. (former)
Liberty Square Group (current)
| Time | Topic | |
|---|---|---|
| 1:00 | Overview of Contract Lobbying Services | |
| 1:15 | Determining Level of Need for Contract Lobbying Services | |
| 1:45 | Determining Which Contract Lobbyist May Be Right for You | |
| 2:00 | Finding the Right Contract Lobbyist | |
| 2:15 | Engaging a Contract Lobbyist | |
| 2:30 | Negotiating and Managing Fees | |
| 3:00 | Ethics Laws for Contract Lobbyists and Clients | |
| 3:15 | Break | |
| 3:25 | How to Be an Effective Client | |
| 3:40 | Activity 1: Client Job Performance: Self-Evaluation | |
| 4:00 | Structuring the Client Evaluation of Contract Lobbyist Job Performance | |
| 4:10 | How to Evaluate Contract Lobbyist Job Performance | |
| 4:20 | Activity 2: Contract Lobbyist Job Performance: Client Evaluation | |
| 4:50 | Conclusion, Q&A, Course Evaluation | |
Note: Appendices 1-7, Management Documents referred to throughout seminar.
How to Successfully Lobby State Legislatures
Textbooks: Glossary of Legislative Concepts and Representative Terms (Guyer). How to Successfully Lobby State Legislatures: Guide to State Legislative Lobbying, 4th edition – Revised, Updated, Expanded (Guyer)
"No man's life, liberty, or property is safe while the legislature is in session." Mark Twain
| Time | Topic | |
|---|---|---|
| 8:30 – 9:55 | Introduction: Overview of the Campaign Method | |
| Lobbying: What, Why, Who, Where, and When | ||
| Effective Lobbying | ||
| Assessing and Increasing Political Strength | ||
| 9:55 – 10:10 | Activity 1: Assessing Your Political Strength | |
| 10:10 – 10:35 | Building Your Lobbying Organization | |
| Crafting Your Bill and Supporting Materials | ||
| 10:35 – 10:45 | Break | |
| 10:45 – 12:15 | Legislative Staff | |
| Model: Lobbying Visit Leave-Behind | ||
| Legislative Procedure | ||
| Committees, Testimony, and Caucuses | ||
| Legislative Ethics | ||
| Campaign Contributions | ||
| Special Interests and Coalitions | ||
| 12:15 – 12:30 | Activity 2: Coalition and Alliance Building | |
| 12:30 – 1:00 | Lunch | |
| 1:00 – 1:45 | Negotiating with Special Interests | |
| 1:45 – 2:45 | Activity 3: Negotiation | |
| 2:45 – 2:55 | Break | |
| 2:55 – 3:40 | Motivating Lawmakers | |
| Getting and Keeping Votes | ||
| 10-minute Constituent Lobbyist Checklist | ||
| 3:40 – 4:10 | Activity 4: “3-minute in the Hallway” Lobbying | |
| 4:10 – 4:25 | Actions after the Committee of First Reference | |
| 4:25 – 4:40 | Conclusion, Q&A, Course Evaluation | |
Executive Branch Agency Rulemaking
Textbook: Guide to Executive Branch Agency Rulemaking (Guyer & Micheli)
“The execution of laws is more important than the making of them.” Thomas Jefferson
| Time | Topic | |
|---|---|---|
| 8:00 – 9:25 | Constitutional and Political Foundations of Agency Rulemaking | |
| Agency Model and Structure | ||
| Agency Powers and Actions | ||
| 9:25 – 9:40 | Activity 1: Class Examples of Agency Actions | |
| 9:40 – 10:10 | Agency Advocacy | |
| 10:10 – 10:25 | Break | |
| 10:25 – 10:45 | The Lobbying Visits | |
| 10:45 – 11:15 | Rule Development and Adoption | |
| 11:15 – 11:35 | Activity 2: Pre-APA Notice Draft Rule Negotiation | |
| 11:35 – 11:45 | Responding to Agency Rule | |
| 11:45 – noon | Conclusion, Q&A, Course Evaluation | |
Live Seminars
| Date/Times | Seminar | Manual(s) | Fee $ | Order |
|---|---|---|---|---|
| May 24, 1 - 5 pm | Managing Contract Lobbying | 5 | 350 | Add to cart |
| May 25, 8 am - 5 pm | How to Successfully Lobby State Legislatures | 2, 3, 4 | 600 | Add to cart |
| May 26, 8 am - 12 pm | Executive Branch Agency Rulemaking | 6 | 300 | Add to cart |
| All 3 Days (20% off) | Full Campaign Method (3 seminars, 3 days) | 2, 3, 5, 6 | 1,000 | Add to cart |