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# Lobby School

Advocacy Training for the Competitive Edge

## Sitemaps

- [XML Sitemap](https://lobbyschool.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Pages

- [Lobby School Home](https://lobbyschool.com/) - Learn the Lobby School Campaign Method for State Government Affairs. Proven methodology to produce effective and successful lobbying of state lawmakers.
- [Lobby School Shop](https://lobbyschool.com/shop/) - The Lobby School Shop is your home for a variety of Campaign Method Workshops, manuals, on-demand videos, and more.
- [Campaign Method Workshops](https://lobbyschool.com/campaign-method-workshops/) - Unlock your advocacy potential with the Campaign Method Workshops. Influence state legislatures, agencies, and in managing contract lobbyists. Enroll now!
- [Custom Workshops](https://lobbyschool.com/custom-workshops/) - Tailored advocacy solutions for your organization. Explore our Custom Workshops and consulting services to amplify your lobbying efforts.
- [About](https://lobbyschool.com/about/) - Learn more about the Lobby School and Robert Guyer's deep experience in lobbying and how we can equip you to achieve your state advocacy goals.
- [Manuals](https://lobbyschool.com/manuals/) - Our graduated series of six best-practices lobbying manuals. Available in print or digital format. Discounts for purchasing here directly from the author.
- [Free Resources](https://lobbyschool.com/free-resources/) - Free planning resources for successful lobbying. Thousands of lobbyists have attended our training - from AstraZeneca and Allstate to UAW and AFSCME. Learn More
- [On-Demand Training Videos](https://lobbyschool.com/on-demand-training-videos/) - Boost your skills with our self-paced and convenient on-demand lobbying videos. Designed to train you to lobby both legislatures and regulatory agencies.
- [Lobby School Online Course Syllabus](https://lobbyschool.com/lobby-school-online-course-syllabus/) - Lobby School Online Course Syllabus and Module Ordering COURSE PACKAGES 14-day viewing-window/package Package 1 (Courses 2-11): How to Successfully Lobby State Legislatures Run time: 5 hours:14 minutesCourse Pricing: $300 Add to Cart Watch video 1 for free. Recommended for practitioners, skills application manuals 2, 3, and 5. Package 2 (Courses 12-15): How to Successfully Lobby State
- [PARTICIPATING ORGANIZATIONS](https://lobbyschool.com/participating-organizations/) - Representative List of Participating Organizations Lobby School training is process focused and thoroughly non-partisan. PARTICIPATING ORGANIZATIONS INCLUDE: – AARP (various state chapters)– Abbott– ABC of Wisconsin– Acadian Ambulance Services– Accident Lawyers, P.A. (FL)– ACLU Nevada– Administaff– Ahold USA– Aircraft Owners and Pilots Association– Air Evac EMS, Inc.– Alabama Gas– Alachua County (FL) Library District– Alaska
- [Social Proof](https://lobbyschool.com/social-proof/) - Participating Organizations 0 + Individual Workshop Participants​ 0 + State Government Affairs Manuals​ 0 On Demand Training Videos​ 0 I describe the offerings and all of that Enter description text here.Lorem ipsum dolor sit amet, consectetur adipiscing. Quo incidunt ullamco. Heading Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis,
- [Refund Policy](https://lobbyschool.com/refund-policy/) - Refund Policy I create training materials to help people influence state government. If my work does not meet your expectations then I have failed you and you get a full refund. The conditions for the refund are: Product refunds must be requested within 30 days of purchase. All refunds will be via chargebacks to the
- [Public Workshops Arlington Template](https://lobbyschool.com/public-workshops-2/) - Public Workshops Arlington Template Workshops: PUBLIC, LIVE, IN-PERSON Current course offerings: Managing Contract Lobbying (4 hours, NEW)How to Successfully Lobby State Legislatures (8 hours, UPDATED); How to Successfully Lobby (State) Executive Branch Agency Rulemaking (4 hours, REVISED)The Complete Campaign Method for More Effective State Government Affairs (16 hours) Next Workshop: May 24-26, 2022, Arlington, Virginia.
- [Privacy Policy](https://lobbyschool.com/privacy-policy/) - Privacy Policy We respect the privacy of our readers. We are gravely concerned about practices which violate the basic rights of choice and confidentiality. Here is our covenant with those readers who trust us with their personal information. We Promise: Choice and consent – To respect the purpose for which our site visitors gave us information.

## Products

- [Workshop 1: How to Successfully Lobby State Legislatures: Overview of Lobbying [Part 1 of 2-part series] (Remote Workshop)](https://lobbyschool.com/workshop-1-how-to-successfully-lobby-state-legislatures-part-1-of-2/) - Workshop 1: How to Successfully Lobby State Legislatures: Overview of Lobbying [Part 1 of 2-part series] (Remote Workshop) Learn principles of designing and implementing a successful state legislative lobbying campaign, including: assessing and increasing political strength, working with legislative staff and committees, building special-interest coalitions, ethics compliance, and profitably providing campaign support. Enroll today by selecting your date below.
- [Workshop 2: How to Successfully Lobby State Legislatures: 1) Special Interest Negotiation and 2) Lawmaker Persuasion [Part 2 of 2-part series] (Remote Workshop)](https://lobbyschool.com/workshop-2-how-to-successfully-lobby-state-legislatures-part-2-of-2/) - "In ... life you don't get what you deserve, you get what you negotiate." Chester Karrass, Ph.D. Part 1 of this workshop teaches how to achieve your best in often combative special interest legislative-style negotiations. Part 2 shows just before a committee is about to vote how to count the votes and implement a last ditch effort to persuade individual members to support you. Enroll today by selecting your date below.
- [Workshop 3: How To Successfully Lobby State Regulatory Agencies (Rulemaking) (Remote Workshop)](https://lobbyschool.com/workshop-3-how-to-successfully-lobby-state-regulatory-agencies/) - Administrative agency rules are 90 per cent of the body of law affecting regulated parties' operations. Agency rulemaking may take away what the legislature gave you or your opponent or give what the legislature would not give. This workshop shows you how to influence the agency rulemaking that protects what you got, gets you more, or nullifies your opponent's victory. Enroll today by selecting your date below.
- [Workshop 4: Managing Contract Lobbying Services (Remote Workshop)](https://lobbyschool.com/workshop-4-managing-contract-lobbying-services-remote-workshop/) - Contract lobbyists can be valuable for the clients who know how to manage contract lobbying services. This workshop will show you how to find the right contract lobbyist, create an effective mutually respectful working relationship, manage fees, and boost your lobbying success and ROIs on investments of money and political capital. Enroll today by selecting your date below.
- [Guide to Executive Branch Agency Rulemaking: Policy, Procedure, Participation, and Post-Promulgation Appeal](https://lobbyschool.com/guide-to-executive-branch-agency-rulemaking/) - (Softcover, 295 pages) Sixth in the Insiders Talk six-volume series, Guide to Executive Branch Agency Rulemaking: Policy, Procedure, Participation, and Post-Promulgation Appeal shows advocates how to influence executive branch agency rulemaking. In practice a law doesn't exist until the implementing agency says it exists and regulated parties don't know what a law means until the agency says what it means. They do both through rulemaking in a process more time consuming and technical fact-complicated than legislative lobbying. Through effective lobbying advocates can keep what they got from the legislature, get more, or reverse an opponent's legislative win. Click here for free book samples.
- [How to Successfully Lobby State Legislatures - Guide to State Legislative Lobbying, 4th ed.: Revised, Updated, Expanded](https://lobbyschool.com/how-to-successfully-lobby-state-legislatures/) - (Softcover, 296 pages) Third in the Insiders Talk six-volume series, How to Successfully Lobby State Legislatures is the revised, updated, expanded, and retitled fourth edition of Guide to State Legislative Lobbying. For 25 years practitioners, academics, and university students have relied on this hands-on, how-to best-practices primer for designing and implementing a successful state legislative lobbying campaign. Click here for free book samples.
- [How to Get and Keep Your First Lobbying Job: Preparation, Potential Employers, and First-Day Performance](https://lobbyschool.com/how-to-get-and-keep-your-first-lobbying-job/) - (Softcover, 100 pages) First in the Insiders Talk six-volume series, How to Get and Keep Your First Lobbying Job guides prospective lobbyists to answer key questions such as: Why do I want to be a lobbyist? Do I really know what the job is all about? How do I get hired? This small book prepares aspiring lobbyists to deal with career-defining questions before investing all their dreams, time, and work it takes to find a job. Click here for free book samples.
- [Winning with Lobbyists, Professional Edition: Includes Negotiating and Managing Fees, Hiring Documents, and Job Performance Evaluations](https://lobbyschool.com/winning-with-lobbyists-professional-edition/) - (Hardcover, 488 pages) Fifth in the Insiders Talk six-volume series, Winning with Lobbyists, Professional edition is the "hands on, how to" practice manual showing clients and their contract lobbyists how to multiply their shared return on investment of client-contract lobbyist synergism and collaboration. Extending How to Successfully Lobby State Legislatures to full participation by both, client and contractor become an effective team far beyond the standard employer-consultant relationship. Insiders Talk: Winning with Lobbyists, Professional Edition is THE indispensable and definitive success guide for lobbyist employers and their contract lobbying services. Click here for free book samples. (Hardcover, 488 pages) Fifth in the Insiders Talk six-volume series, Winning with Lobbyists, Professional edition is the "hands on, how to" practice manual showing clients and their contract lobbyists how to multiply their shared return on investment of client-contract lobbyist synergism and collaboration. Extending How to Successfully Lobby State Legislatures to full participation by both, client and contractor become an effective team far beyond the standard employer-consultant relationship. Insiders Talk: Winning with Lobbyists, Professional Edition is THE indispensable and definitive success guide for lobbyist employers and their contract lobbying services. Click here for free book samples.
- [Glossary of Legislative Concepts and Representative Terms](https://lobbyschool.com/glossary-of-legislative-concepts/) - (Softcover, 92 pages) Second in the Insiders Talk six-volume series, this book guides lobbyists to being credible in the capitol by understanding and being understood by those speaking the procedural language of lawmakers, staff, and special interests. Correct use of legislative language distinguishes respected advocates from the amateurs who can’t get a call returned. Click here for free book samples.
- [Winning with Lobbyists, Readers Edition](https://lobbyschool.com/winning-with-lobbyists-readers-edition/) - (Softcover, 234 pgs) Fourth in the Insiders Talk six-volume series, Winning with Lobbyists, Readers edition supplements third in the series How to Successfully Lobby State Legislatures with added details about the thinking and motivation of select legislative players. It is useful for advocates who must influence the process yet without the help of a contract lobbying professional. General readers will find this book broadly descriptive of the lobbying process and participants while avoiding the complexity and detail of running a state legislative lobbying campaign as described in practitioners' manuals How to Successfully Lobby State Legislatures and Winning with Lobbyists, Professional edition. Click here for free book samples.
- [Package 1 (Courses 2-11): How to Successfully Lobby State Legislatures](https://lobbyschool.com/package-1-courses-2-11-how-to-successfully-lobby-state-legislatures/)
- [Packages 1 and 2 (Courses 2-15): Complete Campaign Method](https://lobbyschool.com/packages-1-and-2-courses-2-15-complete-campaign-method/)
- [Package 2 (Courses 12-15): How to Successfully Lobby State Regulatory Agencies](https://lobbyschool.com/package-2-courses-12-15-how-to-successfully-lobby-state-regulatory-agencies/)
- [Course 2: Lobbying: What, Why, Who, Where and When](https://lobbyschool.com/course-2-lobbying-what-why-who-where-and-when/)
- [Course 4: Building Your Lobbying Organization; Crafting Bills](https://lobbyschool.com/course-4-building-your-lobbying-organization-crafting-bills-and/)
- [Course 3: Effective Lobbying; Assessing and Increasing Political Strength](https://lobbyschool.com/course-3-effective-lobbying-assessing-and-increasing-political-strength/)
- [Course 5: Legislative Staff; Procedure; Committee Testimony and   Caucuses; Ethics](https://lobbyschool.com/course-5-legislative-staff-procedure-committee-testimony-and-caucuses-ethics/)
- [Course 6: Campaign Contributions; Special Interests and Coalitions](https://lobbyschool.com/course-6-campaign-contributions-special-interests-and-coalitions/)
- [Course 7: Federal vs. State Lobbying](https://lobbyschool.com/course-7-federal-vs-state-lobbying/)
- [Course 8: Negotiating with Special Interests](https://lobbyschool.com/course-8-negotiating-with-special-interests/)
- [Course 9: Contract Lobbyists](https://lobbyschool.com/course-9-contract-lobbyists/)
- [Course 10: Motivating Lawmakers; Getting and Keeping Votes](https://lobbyschool.com/course-10-motivating-lawmakers-getting-and-keeping-votes/)
- [Course 11: Lobbying Role Play; Actions after Committee of First Reference](https://lobbyschool.com/course-11-lobbying-role-play-actions-after-committee-of-first-reference/)
- [Course 12: Constitutional and Political Foundations of US Agencies](https://lobbyschool.com/course-12-constitutional-and-political-foundations-of-us-agencies-and/)
- [Course 13: Agency Model and Structure; Agency Power and Actions](https://lobbyschool.com/course-13-agency-model-and-structure-agency-power-and-actions/)
- [Course 14: Agency Advocacy](https://lobbyschool.com/course-14-agency-advocacy/)
- [Course 15: Lobbying Visits; Rule Development and Adoption; Responding to Agency Rule](https://lobbyschool.com/course-15-lobbying-visits-rule-development-and-adoption-responding-to-agency-rule/)

## Courses

- [2. Lobbying What, Who, Why, Where, and When](https://lobbyschool.com/courses/2-lobbying_the_5_ws/) - We begin by explaining that lawmaking is a logical but irrational process in which the legislature can do whatever it wants, to you or for you.
- [7. Federal  vs. State  Lobbying](https://lobbyschool.com/courses/7-federal-vs-state-lobbying/) - Guest Speaker - Ron Phillips, Gavel Resources, Washington, D.C. - Federal vs. State Lobbying Mr. Phillips explains how federal and state lobbying need each other.
- [3. Effective Lobbying and Political Strength](https://lobbyschool.com/courses/3-effective-lobbying-and-political-strength/) - Current Status Not Enrolled Enroll in this course to get access Price Closed Get Started This course is currently closed
- [4. Building Campaign and Drafting Materials](https://lobbyschool.com/courses/4-building-campaign-and-drafting-materials/) - Well-built organizations succeed; unstructured ones fail. In this unit you learn how to build an effective lobbying infrastructure and then write the resources necessary for the legislature to give you what you want.
- [5. Staff, Procedure, Committee Testimony, Ethics](https://lobbyschool.com/courses/5-staff-procedure-committee-testimony-ethics/) - You are in the capitol now. Staff is the second greatest influence on getting a lawmaker’s vote. Procedure shows you where in the legislature you need to be and when. Committees decide if a bill is dead or to move it to the next step. A body of law governs advocates’ interactions with the legislature
- [6. Campaign Contributions and Coalition Building](https://lobbyschool.com/courses/6-campaign-contributions-and-coalition-building/) - Making campaign contributions is risky business so if you’re going to do it make sure you do it right. Special interests and the coalitions have the greatest influence on your bill. Learn how to succeed with them.
- [8. Negotiating with Special Interests](https://lobbyschool.com/courses/8-negotiating-with-special-interests/) - This unit’s tips and techniques help you avoid negotiating pitfalls and improve your chances of gaining consensus and reducing controversy among the special interests that run the capitol.
- [9. Contract Lobbyists and Performance Evaluation](https://lobbyschool.com/courses/9-contract-lobbyists-and-performance-evaluation/) - Learn how to identify good from bad contractors, work more effectively with and evaluate the one you hire, already have, and those with whom you deal.
- [10. Motivating Lawmakers and Getting and Keeping Votes](https://lobbyschool.com/courses/10-motivating-lawmakers-and-getting-and-keeping-votes/) - This module helps you understand lawmakers’ psyches in order to get and keep their votes.
- [11. Lobbying Role play and Actions after the Committee of First Reference](https://lobbyschool.com/courses/11-lobbying-role-play-and-actions-after-the-committee-of-first-reference/) - Student enactment of a 3-minute effective lobbying visit. This section shows you how to navigate following favorable action by the first committee of referral.
- [14. Agency Advocacy](https://lobbyschool.com/courses/14-agency-advocacy/) - Convincing an agency to implement a statute favorably requires knowing and meeting its needs. This section helps you design a lobbying plan that improves the chances of a positive agency rule.
- [13. Agency Model and Structure and Agency Power and Actions](https://lobbyschool.com/courses/13-agency-model-and-structure-and-agency-power-and-actions/) - This module explains whom you will lobby in the agency, their powers and limitations, what they can and can’t do for you.
- [12. Constitutional and Political Foundations of Agencies](https://lobbyschool.com/courses/12-constitutional-and-political-foundations-of-agencies/) - Your law doesn’t exist until the agency says it exists and no one knows what it means until the agency says what it means. This section begins the process of making statutes into reality via agency rulemaking.
- [15. Lobbying Visits and Responding to Agency Rule](https://lobbyschool.com/courses/15-lobbying-visits-and-responding-to-agency-rule/) - The module shows you how to carry out your lobbying plan, effectively participate in rule adoption, and how to respond to an unfavorable rule.
- [1. Campaign Method Introduction](https://lobbyschool.com/courses/1-campaign_method_introduction/) - Overview of the Campaign Method to let viewers determine which modules they will find most useful.

## Lessons

- [Campaign Method Introduction](https://lobbyschool.com/lessons/campaign-method-introduction/) - Overview of the Campaign Method to let viewers determine which modules they will find most useful.
- [Lobbying What, Who, Why, Where, and When](https://lobbyschool.com/lessons/lobbying-what-who-why-where-and-when/) - We begin by explaining that lawmaking is a logical but irrational process in which the legislature can do whatever it wants, to you or for you. [ld_video]
- [Effective Lobbying and Political Strength](https://lobbyschool.com/lessons/effective-lobbying-and-political-strength/) - Effective lobbying is: campaign based, established on trust, education centered, and constituent driven. In this module you learn to estimate and increase your political strength and thereby your chances of lobbying success. [ld_video]
- [Building Campaign and Drafting Materials](https://lobbyschool.com/lessons/building-campaign-and-drafting-materials/) - Well-built organizations succeed; unstructured ones fail. In this unit you learn how to build an effective lobbying infrastructure and then write the resources necessary for the legislature to give you what you want. [ld_video]
- [Staff, Procedure, Committee Testimony, Ethics](https://lobbyschool.com/lessons/staff-procedure-committee-testimony-ethics/) - You are in the capitol now. Staff is the second greatest influence on getting a lawmaker’s vote. Procedure shows you where in the legislature you need to be and when. Committees decide if a bill is dead or to move it to the next step. A body of law governs advocates’ interactions with the legislature
- [Campaign Contributions and Coalition Building](https://lobbyschool.com/lessons/campaign-contributions-and-coalition-building/) - Making campaign contributions is risky business so if you’re going to do it make sure you do it right. Special interests and the coalitions have the greatest influence on your bill. Learn how to succeed with them. [ld_video]
- [Negotiating with Special Interests](https://lobbyschool.com/lessons/negotiating-with-special-interests/) - This unit’s tips and techniques help you avoid negotiating pitfalls and improve your chances of gaining consensus and reducing controversy among the special interests that run the capitol. [ld_video]
- [Contract Lobbyists and Performance Evaluation](https://lobbyschool.com/lessons/contract-lobbyists-and-performance-evaluation/) - Learn how to identify good from bad contractors, work more effectively with and evaluate the one you hire, already have, and those with whom you deal. [ld_video]
- [Motivating Lawmakers and Getting and Keeping Votes](https://lobbyschool.com/lessons/motivating-lawmakers-and-getting-and-keeping-votes/) - This module helps you understand lawmakers’ psyches in order to get and keep their votes. [ld_video]
- [Lobbying Role play and Actions after the Committee of First Reference](https://lobbyschool.com/lessons/lobbying-role-play-and-actions-after-the-committee-of-first-reference/) - Student enactment of a 3-minute effective lobbying visit. This section shows you how to navigate following favorable action by the first committee of referral. [ld_video]
- [Constitutional and Political Foundations of Agencies](https://lobbyschool.com/lessons/constitutional-and-political-foundations-of-agencies/) - Your law doesn’t exist until the agency says it exists and no one knows what it means until the agency says what it means. This section begins the process of making statutes into reality via agency rulemaking. [ld_video]
- [Agency Model and Structure and Agency Power and Actions](https://lobbyschool.com/lessons/agency-model-and-structure-and-agency-power-and-actions/) - This module explains whom you will lobby in the agency, their powers and limitations, what they can and can’t do for you. [ld_video]
- [Agency Advocacy](https://lobbyschool.com/lessons/agency-advocacy/) - Convincing an agency to implement a statute favorably requires knowing and meeting its needs. This section helps you design a lobbying plan that improves the chances of a positive agency rule. [ld_video]
- [Lobbying Visits and Responding to Agency Rule](https://lobbyschool.com/lessons/lobbying-visits-and-responding-to-agency-rule/) - The module shows you how to carry out your lobbying plan, effectively participate in rule adoption, and how to respond to an unfavorable rule. [ld_video]
- [Federal  vs. State  Lobbying](https://lobbyschool.com/lessons/federal-vs-state-lobbying/) - Ron Phillips, Gavel Resources, Washington, D.C. Mr. Phillips explains how federal and state lobbying need each other. [ld_video]
- [Test Video](https://lobbyschool.com/lessons/test-video/) - [ld_video]

## Topics

- [Topic 1](https://lobbyschool.com/topic/topic-1/)

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- [Footer](https://lobbyschool.com/elementor-hf/footer/) - Gainesville, Florida 32606Telephone: (561) 319-9427Email: rlguyer@lobbyschool.com Quick Links The Campaign Method On-demand Videos Manuals Free Resources Articles Contact Privacy Policy Refund Policy Copyright © 2026 Lobby School Youtube Linkedin-in

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