About one-third of my students’ employers hire contract lobbyists. Students occasionally comment, “We pay our [expletive deleted] contract lobbyists too much [expletive deleted] money for the [expletive deleted] service we get.” When I was a novice in-house lobbyist I felt the same. But the root of our problem is simple: most of us were just bad clients.
For you who hire contractors, ask yourself: how effective a client am I? How can I know? Can I get better results for my principal and my career? This free Lobby School Principal’s Representative Performance Evaluation instrument will guide both you and your contractor to find the answers.
For the two-thirds of Lobby School students who don’t hire contractors, I’ve removed “Contract Lobbying” from the 8-hour Arlington, Virginia May 25 How to Successfully Lobby State Legislatures all-day training. Practice manuals 2, Glossary of Legislative Concepts and Representative Terms (softcover, 85 pages); 3, How to Successfully Lobby State Legislatures (softcover, 300 pages); and 4, Winning with Lobbyists, Readers edition (softcover, 235 pages) are included in the revised seminar.
For contractor-hiring Lobby School students, the May 24, 4-hour training Managing Contract Lobbying focuses on job performance evaluations; one for contractors and the second for clients. I gave a well-received 7-hour version to 40 participants in Arlington last December. Practice manual 5, Winning with Lobbyists, Professional edition(hardcover, 488 pages) comes with the class.
Finally, because you don’t have a law until the implementing agency says you have a law, and you don’t know what a law means until they tell you what it means, the revised 4-hour How to Successfully Lobby Executive Branch Agency Rulemaking will be presented on May 26. Rulemaking creates 90% of the body of law affecting your principal. This course comes with Manual 6 Guide to Executive Branch Agency Rulemaking (softcover, 287 pages) written by Sacramento lobbyist Chris Micheli and myself.
By becoming a better client you will get better results for your principal, contractor, and career advancement with your current and future employers.
You can learn more about the three May 24-26 Lobby School workshops at lobbyschool.com/public-public workshops.